The 3rd Street Promenade has been the vibrant heart of Downtown Santa Monica for over a century, evolving from a bustling street into a world-renowned pedestrian paradise. Since the late 1880s, this iconic location has drawn visitors and locals alike, solidifying its place as a must-visit destination in the “City by the Sea.” Its transformation into a pedestrian esplanade in 1965 marked a new era, further enhancing its appeal and solidifying its status as a cultural and commercial hub.
A Walk Through Time: The History of 3rd Street Promenade
In the late 1950s, forward-thinking business owners envisioned a car-free zone to boost pedestrian traffic and create a unique shopping and leisure experience. Their vision focused on the three blocks of 3rd Street nestled between Wilshire Boulevard and Broadway. After years of planning and advocacy, their dream became a reality on April 22nd, 1965, when ground was broken for the Santa Monica Mall. This marked the beginning of a significant transformation. On November 8th of the same year, the Santa Monica Mall officially opened its doors to pedestrians, offering a novel and inviting public space.
The Santa Monica Mall underwent a significant revitalization in 1989, emerging as the 3rd Street Promenade we know and love today. This ambitious two-year, $10 million renovation project gave the promenade a fresh, modern facelift, aligning it with other iconic Southern California destinations. A key element of this redesign was the installation of the whimsical “Dinosaurs of Santa Monica.” These six charming topiary dinosaur sculptures, the creation of French artist Les Lalanne, quickly became beloved local landmarks. They continue to delight millions of visitors and locals who stroll along the 3rd Street Promenade each year, adding a touch of playful artistry to the vibrant atmosphere.
Experiencing the Promenade: Things to Do and See
A stroll along the sunny 3rd Street Promenade, with its refreshing sea breezes, offers a plethora of experiences. From diverse dining options to unique shopping and captivating street performances, there’s something for everyone. Indulge in a delicious meal at one of the numerous restaurants, unwind with a drink at a lively bar, or grab a coffee at a charming café. The Promenade is also a shopper’s paradise, offering everything from trendy fashions to unique souvenirs. Explore the Downtown Santa Monica business directory for a comprehensive list of shops and eateries.
The 3rd Street Promenade is also renowned for its vibrant street performer scene. Many successful musical artists, like singer-songwriter Andy Grammer, honed their craft as street performers here. As you wander, you might just discover the next big musical sensation, adding a spontaneous and artistic soundtrack to your Promenade experience.
For culinary enthusiasts, the Downtown Santa Monica Farmers’ Market is a must-visit. Held every Wednesday and Saturday, this chef’s paradise attracts food lovers and top chefs alike. Alison Roman, for example, makes it a point to visit whenever she’s in town, reminiscing about its nostalgic charm and the beauty of fresh produce, as she shared on her Instagram. To stay updated on all the happenings, check the events calendar for a full list of events and activities on the 3rd Street Promenade.
3rd Street Promenade in the Limelight: A Star on Screen
The 3rd Street Promenade‘s visual appeal and iconic California atmosphere have made it a sought-after filming location since its early days. It has graced the silver screen in numerous films, including blockbusters like “Heat,” the classic “Pee-wee’s Big Adventure,” the beloved “Pretty in Pink,” the comedy “Twins,” and the family favorite “Freaky Friday.” Television shows have also captured its charm, with appearances in series like “Curb Your Enthusiasm” and “Buffy the Vampire Slayer.”
For those interested in capturing the 3rd Street Promenade on film, click here to find information about filming permits and procedures. Its enduring appeal and dynamic environment continue to make it a favorite backdrop for filmmakers.
