After a successful launch in October 2019, Tend has experienced rapid growth, now serving over 20,000 patients with 256 team members across six locations in New York City, including a prominent studio in Wall Street. The innovative dental company is poised for nationwide expansion across the U.S. This growth is fueled by new funding that will enable Tend to further its commitment to transforming the oral healthcare industry. The investment will be strategically used to broaden their national footprint, enhance technology and patient experiences, and introduce a comprehensive range of services and oral care products.
Throughout 2021, Tend is set to significantly increase its presence across the country, expanding from six studios in New York City, including Tend Wall Street, to 20 locations nationwide. This expansion includes entry into key new markets such as Washington D.C. and Boston. Alongside this geographic growth, Tend is launching a line of dentist-designed consumer products, extending its reach to new customers both through in-studio experiences and online retail channels.
Doug Hudson, Founding CEO of Tend, stated, “We initiated Tend with the core belief that dental visits should be a modern and even enjoyable experience. The overwhelmingly positive response to our fresh approach to dentistry confirms that patients resonate with this vision, and we are excited to extend our mission to cities throughout the nation, building upon the success we’ve seen at Tend Wall Street and our other NYC locations.”
Despite the challenges of a global pandemic in the past year, patient demand for Tend’s services has consistently exceeded studio capacity. This robust demand underscores the resilience of dentistry as a retail model capable of thriving across diverse markets, including bustling areas like Wall Street. The new investment empowers Tend to accelerate the rollout of its diverse service offerings, which include routine dental exams, Breezy Braces, oral surgery, and emergency dental care, reinforcing its strong business model. Consumer interest is a key driver in Tend’s decision to bring its innovative dental approach to markets beyond the East Coast, inspired by the positive reception at locations like Tend Wall Street.
Lee Fixel, Founder of Addition, commented, “Tend’s exceptional growth and strong consumer demand, especially during the recent times, further validates the significant need for transformation within the $142 billion dental market. We are thrilled to support Doug and the Tend team as they continue to scale the business, making oral healthcare a seamless and approachable experience for everyone, starting with their strong presence in locations like Tend Wall Street.”
Launched in October 2019, Tend introduced a groundbreaking approach to oral healthcare, seamlessly blending hospitality with exceptional patient experience. This innovative model features personalized visit customization and transparent pricing. Since its inception, Tend has established six locations across New York City, including a highly successful studio in Wall Street, with plans to reach a total of 20 locations by the end of this year. As Tend expands into new cities in 2021 and develops its line of dentist-designed products, the company is also growing its team across dental, operations, and technology sectors. This dedicated team will collectively drive Tend’s mission to establish a new benchmark for oral health, beginning with the dental office experience and extending into everyday oral care routines, inspired by the community they’ve built at Tend Wall Street and beyond.
About Tend
Tend is pioneering a new era in dentistry, creating a dental experience that people genuinely anticipate. Launched in October 2019, Tend was founded to redefine oral health standards by offering dentistry that is hassle-free, personalized, and transparent, always prioritizing patient happiness within a serene, inviting, and thoughtfully designed environment. Founding CEO Doug Hudson leads a team of over 256 talented professionals across New York City and Nashville. Tend currently operates six dental studios in New York, including Chelsea, Flatiron, Grand Central, Wall Street, Upper West Side, and Williamsburg, each reflecting the innovative spirit of Tend Wall Street. In 2020, Tend expanded its mission into daily life by launching a suite of dentist-designed consumer products. For more information, please visit hellotend.com.
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