Streetwear’s journey from subculture to global fashion phenomenon is nothing short of remarkable. Over the past two decades, streetwear brands have not just infiltrated the mainstream; they’ve redefined it. No longer confined to skate parks or underground scenes, streetwear’s influence permeates every level of fashion, from high-end luxury houses to fast-fashion retailers. You can find streetwear aesthetics influencing collections everywhere, proving its undeniable global appeal and cultural significance.
Streetwear’s ubiquity is its strength. It’s a language spoken worldwide, a visual dialect that transcends geographical borders and cultural differences. In a world often divided, streetwear provides a common ground, a shared aesthetic that resonates across continents. From bustling urban centers to remote corners of the globe, individuals are embracing streetwear, making it a truly global movement.
What fuels this enduring appeal? Streetwear brands are in a constant state of evolution, adapting and innovating at a rapid pace. Social media has played a pivotal role, dissolving cultural boundaries and fostering a global exchange of ideas. This interconnectedness empowers designers to experiment, break norms, and push creative boundaries. The traditional rules of fashion no longer apply; today’s streetwear is about individual expression and making your mark.
While trends in fashion may be fleeting, streetwear’s continuous progression ensures its perpetual relevance. To the untrained eye, it might seem like a simple formula of logo tees and hyped sneakers. However, beneath the surface lies a vibrant ecosystem of emerging designers and established labels constantly pushing the boundaries of style. The market’s immense scale provides opportunities for underdog brands to flourish and build sustainable businesses, fostering a dynamic and diverse landscape.
Streetwear is more than just clothing; it’s a cultural phenomenon, a community hub. Like a nightclub, a sports stadium, or a concert venue, it’s a space where individuals can simultaneously express their unique identity and feel connected to something larger than themselves. Whether it’s a young person investing their pocket money in the latest drop or a professional indulging in a new pair of sneakers, engagement with streetwear is widespread and inclusive.
So, without further delay, here is Highsnobiety’s curated list of the most relevant streetwear brands shaping the industry in 2024, presented in no particular order. These are the labels you need to know, from luxury innovators to OG pioneers and exciting up-and-comers.
Streetwear Brands to Watch in 2024
Highsnobiety
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As a leading voice in streetwear and contemporary culture, Highsnobiety extends its influence beyond trend forecasting and news into its own eponymous clothing line. Born in Berlin, Germany, Highsnobiety’s in-house label embodies the brand’s keen understanding of streetwear evolution. The collection offers a range from exclusive collaborations and limited-edition merchandise to essential wardrobe staples. It reinterprets classic garments with a modern streetwear sensibility, blending traditional silhouettes with relaxed, contemporary fits. Quality is paramount, ensuring a luxury feel without the exorbitant price tag. Explore Highsnobiety’s perspective on modern streetwear through their curated collections.
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Carhartt WIP
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Carhartt WIP, or Work In Progress, is a fascinating case study in brand evolution. Originally established in 1889 in Dearborn, Michigan, by Hamilton Carhartt, the brand’s roots lie firmly in American workwear. Creating durable garments from robust duck canvas, Carhartt became the go-to provider for manual laborers, including Detroit’s automotive factory workers and blue-collar workers across the US. However, in 1989, a pivotal moment occurred when German fashion entrepreneurs Edwin and Salomee Faeh secured a license to launch a European division: Carhartt WIP. This subsidiary reimagined Carhartt’s utilitarian designs for a European audience, specifically skaters and club-goers drawn to the brand’s durability and affordability. Carhartt WIP successfully translated workwear into streetwear, becoming a dominant force globally and retaining its workwear heritage while embracing fashion-forward aesthetics.
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Patta
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Patta, originating as a small boutique in Amsterdam, has ascended to become a significant player in the streetwear landscape. Known for its collaborative spirit, Patta has built an impressive roster of partnerships, ranging from music icons like Erykah Badu for their Converse “Four Leaf Clover” campaign to fashion giants like Tommy Hilfiger, celebrating their shared hip-hop roots. Patta carves its own distinctive path within streetwear through bold graphics, striking color palettes, and a raw urban energy. Their collections, notable for standout knitwear, embody the dynamism of city life, encouraging individuality and self-expression through fashion. Patta represents Amsterdam’s unique contribution to global streetwear culture.
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Fear of God
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Fear of God, founded in 2013 by Jerry Lorenzo, transcends typical fashion branding, deeply intertwined with Lorenzo’s personal faith journey. The brand’s ethos is inspired by Oswald Chambers’ devotional book, My Utmost for His Highest, reflecting a spiritual undercurrent in its design philosophy. Fear of God, defined by Lorenzo as “luxury streetwear,” prioritizes personal expression and aesthetic over fleeting trends and traditional fashion cycles. Lorenzo aims to communicate a message beyond mere product, seeking to connect with a broader audience through shared values rather than overt proselytization.
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Fear of God’s aesthetic draws heavily from Lorenzo’s upbringing, referencing 1980s icons like The Breakfast Club cast and 1990s figures such as Kurt Cobain and Allen Iverson, alongside baseball influences. This eclectic mix translates into signature pieces like plaid flannel shirts with zippers, oversized bombers, and raw-hemmed shorts. The brand’s “Eternal Collection” exemplifies its commitment to understated, timeless luxury smart-casual wear. Sourcing fabrics from Japan and Italy, Fear of God combines them with vintage elements to create enduring, comfortable everyday garments. Lorenzo describes his approach as “solution-oriented style,” offering versatile pieces that simplify dressing while exuding refined luxury through design, material, and price point. He envisions Fear of God providing a sense of effortless, “monastic lightness” through tailored yet relaxed silhouettes.
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Lorenzo prefers the term “cultural prototypist” over “designer,” emphasizing his role in synthesizing diverse styles, cultural phenomena, and visual cues. Following its inaugural runway show, Fear of God continues to redefine luxury streetwear, appealing to those seeking sophisticated comfort and understated elegance.
Off-White
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Off-White, the vision of the late Virgil Abloh, was a pioneering force in bridging the divide between high fashion and streetwear. Abloh conceived Off-White as exploring the “grey area” between black and white, a continuous dialogue spanning art, fashion, music, and luxury. His ambition was to elevate streetwear, traditionally seen as accessible and affordable, into the realm of luxury fashion through intellectual and conceptual design. Off-White revolutionized the fashion industry by spotlighting streetwear’s potential, placing it in new, elevated contexts and making it a central focus of contemporary style.
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The brand became synonymous with modern fashion through its signature diagonal stripes and bold typography. Off-White collections fuse cutting-edge design with premium materials and an audacious approach to style. From graphic t-shirts to statement accessories, each piece radiates urban sophistication and a disruptive energy. Abloh was a master of collaboration, partnering with diverse brands beyond fashion, including Ikea, Pioneer DJ, Nike, and luxury retailers like Le Bon Marché and Selfridges. Even after Abloh’s passing, Off-White continues to push fashion boundaries, remaining a go-to brand for those seeking innovation and cultural relevance in their wardrobes.
Amiri
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Amiri, founded in Los Angeles in 2014 by Iranian-American designer Mike Amiri, quickly rose to prominence. Born from a passion for denim, Amiri tapped into the vibrant creative scene of Los Angeles, a city rich in pop culture, music, and artistic energy. This environment propelled Amiri to become a favored brand among influential artists like Gunna, Drake, and Justin Bieber. In 2018, Amiri debuted at Paris Fashion Week, and in 2019, Renzo Rosso’s OTB Group acquired a stake in the brand, further fueling its growth. Amiri’s fusion of urban aesthetics with rockstar-inspired glamour resonates globally, creating a distinct and highly sought-after style.
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Amiri’s signature style embodies modern luxury with a rock-and-roll edge. The brand masterfully blends fashion and music, a core element that defines its image. Denim remains central to Amiri’s collections, often featuring distressed details and a rebellious spirit. Amiri represents a fusion of high fashion craftsmanship with the energy of contemporary music culture, making it a standout brand in luxury streetwear.
Pop Trading Company
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Pop Trading Company perfectly encapsulates Amsterdam’s authentic fashion scene by channeling skateboard culture into elevated clothing. The brand infuses its collections with the raw energy and creativity inherent in skateboarding, creating a distinctive and undeniable appeal. Pop Trading Company balances functionality with contemporary design, achieving a refined aesthetic that honors its skateboarding origins. Their pieces, ranging from graphic tees to functional outerwear, project an effortless style appreciated by both skaters and fashion enthusiasts. Pop Trading Company represents the intersection of skate culture and high-quality streetwear.
Stüssy
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Stüssy stands as a foundational pillar of streetwear, a brand that not only pioneered the style but continues to shape its evolution. Emerging from California’s surf culture, Stüssy embodies effortless coolness, blending laid-back West Coast vibes with an urban edge that has become synonymous with the streetwear aesthetic. Stüssy’s iconic logo and graphic prints, infused with skate, surf, and music influences, are instantly recognizable. From essential hoodies to playful accessories, Stüssy designs capture a youthful spirit and a deep connection to subcultures. Through consistent and relevant collaborations with brands like Nike, Our Legacy, and Dries Van Noten, Stüssy maintains its position as a symbol of authenticity and a driving force in streetwear, remaining a timeless favorite for those seeking California cool.
UNDERCOVER
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UNDERCOVER, helmed by Jun Takahashi, is widely considered the pinnacle of Japanese streetwear. For nearly three decades, Takahashi’s unique visual language has profoundly influenced fashion. Early UNDERCOVER pieces are highly coveted by collectors, solidifying its legacy. The brand’s ethos, encapsulated in its slogan “We make noise, not clothes,” speaks to its rebellious spirit. UNDERCOVER embodies disruption and defiance, merging pop culture symbols with punk, goth, and postmodern aesthetics to create the quintessential “punk” streetwear brand. It’s a brand that challenges conventions and consistently redefines the boundaries of fashion.
Aime Leon Dore
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Aime Leon Dore (ALD), founded by Teddy Santis, embodies elevated menswear with a contemporary edge. ALD collections blend classic silhouettes, luxurious materials, and subtle athletic influences, creating a highly approachable style. Their semi-sporty, semi-tailored menswear resonates with a broad audience, from New York’s downtown scene to London’s football fans. ALD pieces feature refined tailoring, sophisticated color palettes, and a focus on quality craftsmanship. From essential knitwear to tailored trousers, each design exudes timeless elegance and understated style.
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Aime Leon Dore cultivates a distinct lifestyle brand, reflected in its store aesthetics with marble flooring, vintage artwork, and retro furniture. Regular collaborations with brands like New Balance, Timberland, and Woolrich further solidify ALD’s position at the forefront of modern streetwear. They offer a refined, preppy-inspired wardrobe for those seeking sophisticated and timeless style within the streetwear context.
NEIGHBORHOOD
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NEIGHBORHOOD (NBHD), established in 1994 by Shinsuke Takizawa (Shin), is another pioneer of Japanese streetwear. NBHD was central to the Harajuku streetwear wave of the early 1990s, a collective of Tokyo-based creatives who laid the foundation for Japanese streetwear culture, giving rise to iconic labels like BAPE and UNDERCOVER. NEIGHBORHOOD reflects Takizawa’s deep fascination with motorcycle subcultures, drawing inspiration from classic American apparel like leathers, flannels, and denim, all imbued with a biker gang aesthetic. While NEIGHBORHOOD has expanded into military, prep, and workwear styles, it remains renowned for its selvedge denim, crafted to exacting standards and featuring intricate, naturally distressed washes, particularly their signature “Savage” series. NEIGHBORHOOD embodies the rugged, rebellious side of Japanese streetwear.
Golf Wang
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Golf Wang, often shortened to Golf, is the brainchild of Tyler, The Creator, a brand as vibrant and eclectic as the artist himself. Golf Wang embodies Tyler’s unique aesthetic, blending bold colors, playful graphics, and irreverent designs. The brand’s collections are characterized by their signature smiley face logo, eclectic patterns, and a mix of streetwear and skate culture influences. From standout accessories to eye-catching outerwear, Golf Wang designs celebrate self-expression and individuality. It’s a brand that injects fun and personality into the streetwear scene.
Kith
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Kith, founded by Ronnie Fieg, has become a powerhouse brand seamlessly merging streetwear with high-end luxury. Fieg’s mastery of collaborations is central to Kith’s success. Kith stores feature a curated selection of sneakers from major brands like Nike, Adidas, New Balance, and Clarks, alongside collaborative pieces. The same collaborative approach extends to clothing, featuring partnerships with brands like Off-White and Moncler, alongside Kith’s signature collections. Kith’s pieces are characterized by clean lines, elevated materials, and versatility. From iconic collaborations to essential basics, each design exudes understated coolness and urban elegance. Kith continues to define modern streetwear with a refined sensibility.
Seventh
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Seventh, named after the biblical day of rest, embodies artistic expression and a blend of contemporary and timeless aesthetics. Founded by David Melgar, Seventh prioritizes quality, loose fits, and attention to detail, drawing on streetwear influences. Seventh pieces feature clean lines, elevated materials, and a minimalist approach. From essential basics to statement outerwear, each design reflects refined simplicity and craftsmanship, emphasizing quality over fleeting trends. Seventh’s carefully considered visual communication and unwavering commitment to garment quality have cultivated a loyal community drawn to its understated elegance.
Human Made
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Nigo, a highly influential figure in contemporary streetwear, founded Human Made as a side project while also leading A Bathing Ape (BAPE). Nigo, also known for his work with Kanye West and Pharrell Williams, initially conceived Human Made as an outlet for designs that diverged from BAPE’s aesthetic. However, Human Made has since become a significant brand in its own right, reflecting Nigo’s enduring creative vision. Human Made showcases a more whimsical, “homemade” aesthetic, resonating strongly in the Japanese market and gaining traction in America, particularly through ongoing collaborations with Adidas. Human Made represents Nigo’s diverse creative output and his continued influence on streetwear culture.
Palm Angels
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Palm Angels, an emerging Italian streetwear brand, is rapidly gaining recognition. Francesco Ragazzi, also Moncler’s art director, initially conceived Palm Angels as a photography project documenting skateboarders in Los Angeles. This inspiration led to the brand’s name and aesthetic. Early Palm Angels collections have evolved significantly, incorporating stylistic elements common in contemporary streetwear, including elongated silhouettes, camouflage patterns, and distinctive typography. Palm Angels successfully blends grunge, high fashion, and skate culture influences, positioning itself as a brand to watch in the coming years. It represents Italy’s growing presence in the global streetwear scene.
NOAH
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NOAH, founded by Brendon Babenzien, former creative director of Supreme, stands at the forefront of ethical and sustainable streetwear. Launched in New York in 2015, NOAH combines a conscious approach to fashion with timeless style. NOAH pieces feature clean aesthetics, classic silhouettes, and a commitment to responsible sourcing and manufacturing. From essential basics to notable collaborations, each design reflects NOAH’s dedication to social and environmental responsibility. A recent collaboration with Puma has further elevated NOAH’s profile, solidifying Babenzien’s vision of merging surf, skate, and music cultures with ethical practices. NOAH represents a new generation of conscious streetwear brands.
BONSAI
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BONSAI, emerging from Bologna, Italy, offers a fresh perspective on Italian fashion beyond Milan’s traditional glamour. Founded in 2014 by two friends in a small creative space, BONSAI draws inspiration from the art of bonsai cultivation, requiring meticulous care and expertise. The brand also finds inspiration in everyday life, creating vivid and daring collections suited for relaxed yet statement-making style. BONSAI prioritizes Italian fabrics and collaborations with local artisans, establishing itself as an intriguing Italian streetwear brand. Beyond unique garments with spray dyes and treatments, BONSAI is committed to sustainability, partnering with Zeroco2 to support urban forestry projects in Italy. BONSAI represents a regional Italian approach to global streetwear.
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In addition to unique garments adorned with spray dyes and treatments, the brand is also a strong advocate for sustainability, particularly in combatting deforestation. In partnership with Zeroco2, they are invested in creating urban forestry projects throughout Italy.
Kenzo
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KENZO, a French luxury streetwear label, is renowned for its vibrant colors and sleek silhouettes. The brand’s iconic Tiger print t-shirts and jumpers have become must-haves for style enthusiasts worldwide. KENZO collections feature bold floral prints, boxy shirts, relaxed jumpers, and cargo trousers. Under the creative direction of Nigo, KENZO continues its heritage with a contemporary streetwear focus, appealing to a broad consumer base. KENZO garments, particularly their statement jumpers, are favored for adding boldness and comfort to cold-weather wardrobes. KENZO bridges luxury fashion with accessible streetwear appeal.
Supreme
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Supreme, arguably the world’s most famous streetwear brand, has evolved into a global phenomenon shaping streetwear culture for over two decades. With its iconic box logo and limited-edition “drops,” Supreme embodies exclusivity and hype, often debated within streetwear discourse. From collaborations with renowned artists and designers to its skateboarding roots, Supreme has become a cultural force transcending fashion. Supreme collections feature bold graphics, eye-catching prints, and an unapologetic attitude. The 2017 collaboration with Louis Vuitton marked a watershed moment, blurring the lines between high fashion and streetwear and solidifying streetwear’s place in luxury. The brand’s cultural impact is undeniable.
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Recent news of EssilorLuxottica’s acquisition of Supreme from VF Corp for $1.5 billion raises questions about the brand’s future direction. The evolution of Supreme remains a closely watched narrative in the fashion world.
A-COLD-WALL*
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A-COLD-WALL*, established in London in 2015, has rapidly become a prominent streetwear brand. Founded by Samuel Ross, a former protégé of Virgil Abloh, A-COLD-WALL* reflects Ross’s background in graphic design and his keen social awareness. Ross initially worked as Abloh’s creative assistant at Off-White before launching his own project. A-COLD-WALL* powerfully reflects the UK’s social landscape and class divisions. Collections often critique social conditions through workwear-inspired garments infused with brutalist and industrial aesthetics. From reflective bombers to hand-printed trench coats, A-COLD-WALL* pieces embody Ross’s unique perspective. Collaborations with Daniel Arsham, Nike, and Dr. Martens have further expanded the brand’s reach and influence. A-COLD-WALL* is recognized for its conceptual depth and innovative design.
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In February 2024, Samuel Ross announced the 100% sale of A-COLD-WALL* to Tomorrow Ltd., with William Slocombe and Liam Hassimi overseeing future collections, marking a new chapter for the brand.
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Rhude
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Rhude, under the creative direction of Rhuigi Villaseñor, epitomizes luxury streetwear with a Californian sensibility. Rhude collections blend high-end materials, streamlined designs, and a relaxed, cool vibe that resonates with its audience. Rhude pieces often feature sleek silhouettes, subtle graphics, and a balance of sophisticated tailoring and everyday comfort. Villaseñor’s style is influenced by his upbringing in Manila and his teenage years in California. NBA player Jordan Clarkson was an early adopter of Rhude, and the brand quickly gained traction in NBA “Tunnel Fits,” becoming a barometer for emerging streetwear hype. Rhude remains a favorite among stylish NBA players.
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Staying true to his West Coast roots, Villaseñor has launched collections dedicated to Los Angeles sports teams and collaborated with local artists, even designing a jacket for Jay-Z’s Rock & Roll Hall of Fame induction. Rhude’s success is amplified by strong support from sports figures, who often attend Rhude shows, further cementing the brand’s cultural relevance.
Brain Dead
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Brain Dead, a creative collective founded by Kyle Ng and Ed Davis, represents a subversive and boundary-pushing approach to streetwear. Brain Dead collections embody a rebellious and eclectic aesthetic, blending graphic prints, bold colors, and diverse cultural references. Brain Dead pieces are characterized by eye-catching graphics, unconventional silhouettes, and a celebration of art, music, and counterculture. From statement tees to distinctive accessories, Brain Dead designs embrace individuality and challenge norms. Brain Dead continues to be a driving force in street fashion, offering a fresh, unconventional perspective on style and creative expression.
WTAPS
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WTAPS, pronounced “double taps,” was founded by Tetsu Nishiyama (TET) in 1996. Nishiyama, mentored by NEIGHBORHOOD’s Shin, initially founded the T-shirt brand FPAR, drawing inspiration from punk and anarchist DIY ethos. WTAPS takes its name from military terminology, reflecting its design inspiration. WTAPS blends authentic military designs with streetwear elements and contemporary perspectives, creating highly coveted pieces within Japanese streetwear. WTAPS is known for long lines and rapid sell-outs in Japan, comparable to Supreme’s popularity. Their Jungle Stock cargo pants and M-65 jackets are iconic, essential pieces alongside Supreme box logo hoodies and BAPE camouflage, representing the enduring appeal of military-inspired streetwear.
AMBUSH
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AMBUSH, founded in 2008 by Korean-American couple Yoon and Verbal, initially began as an experimental jewelry line. Drawing inspiration from 1950s America and rebellious youth subcultures, AMBUSH’s innovative, pop art-inspired jewelry debuted in Paris in 2015. Its success led to the launch of ready-to-wear collections in 2016 and the opening of their first flagship store in Shibuya, Tokyo. AMBUSH captures Tokyo’s vibrant street culture through bold colors and innovative designs. The brand blends streetwear, jewelry, and pop art elements, using eye-catching silhouettes and unexpected materials. AMBUSH pieces make a bold statement, pushing boundaries and redefining contemporary streetwear with avant-garde sensibilities.
For more brand suggestions, explore our lists of Italian, or Canadian clothing brands and German clothing brands, or visit our top clothing brands in the world hub.
