In a nostalgic snapshot from a more carefree era, likely around 2012, Cafe Amrita on West 110th Street captured the vibrant essence of community spirit. This was a time when the Village Voice lauded it as the city’s “Best Neighborhood Hangout,” a testament to its unique and welcoming ambiance.
Cafe Amrita 110th Street bustling with patrons in pre-pandemic days, showcasing its award-winning neighborhood hangout atmosphere.
The Village Voice perfectly encapsulated the magic of Cafe Amrita, noting, “What sets Café Amrita apart is that owner Robert Song has managed to create an unusually special and welcoming vibe, which has attracted a community of good-natured regulars who in turn welcome newcomers without judgment. (Some folks call it their living room,).” This sentiment still rings true for many who consider Cafe Amrita more than just a cafe; it’s a true neighborhood living room.
However, like many New York City establishments, Cafe Amrita and its owner, Robert Song, are facing unprecedented challenges in the wake of the pandemic. Song, originally from Canada, echoes the sentiments of many business owners in the city – a blend of sadness and stress, yet underpinned by a determined resilience. “I’m hopeful we’ll muster through,” he shared in a phone conversation, his meditative practice offering a source of strength during these turbulent times. The name “Amrita” itself, derived from Sanskrit, signifies a potion that elevates consciousness and shifts perspective, perhaps offering a symbolic parallel to the cafe’s role in the community.
“I’m trying to survive from day to day,” Song admits, a stark reality shared by countless restaurants and bars. The financial strain is palpable, with six months of deferred rent looming, soon to require full payments alongside accumulated arrears. Coupled with dwindling sales and escalating costs, Cafe Amrita is navigating a significant financial deficit.
In response to these hardships, friends initiated a GoFundMe campaign to support Cafe Amrita and ensure the continuation of its cherished tradition. Initially expecting contributions only from close acquaintances, Song was deeply moved by the outpouring of support from patrons far and wide. Donations arrived from places as distant as Malaysia, the Philippines, Hong Kong, and Vancouver, a testament to the global reach of Amrita’s warmth and the lasting impressions it leaves. Former employees also contributed, and Song is committed to reciprocating this generosity, earmarking the raised funds for cafe expenses, including supporting staff with reduced hours and those ineligible for unemployment insurance.
For those seeking to lend a hand in preserving this vital neighborhood institution, the GoFundMe campaign can be found here. As of Friday morning, it had garnered $8,600 towards its $20,000 goal. With continued community support, Cafe Amrita hopes to celebrate its 18th anniversary this May, continuing to serve as a cornerstone of the Upper West Side.
Located within Towers on the Park at 301 W. 110th Street, between Manhattan Avenue and Central Park West/Frederick Douglass Boulevard, Cafe Amrita remains open for takeout and delivery. Explore their menu here and reach them at (212) 310-6600 to support this invaluable local gem.
