Third Street in Santa Monica has been the energetic core of the city since its early development in the late 19th century. Evolving from a simple street into the world-renowned pedestrian haven it is today, Third Street Santa Monica has witnessed the city’s growth and transformation. Its journey to becoming a pedestrian-only esplanade began in 1965, marking a pivotal moment in its history.
Originally known as the Santa Monica Mall, the concept of a car-free Third Street Santa Monica was championed by local business owners in the late 1950s. Their vision was to create a vibrant public space spanning three blocks, from Wilshire Boulevard to Broadway. This vision became a reality on April 22nd, 1965, when construction commenced, culminating in the grand opening of the Santa Monica Mall for pedestrians on November 8th of the same year. This marked the official birth of Third Street Santa Monica as a pedestrian-focused destination.
The Santa Monica Mall underwent a significant transformation in 1989, blossoming into the Third Street Promenade that we recognize and love today. This two-year, $10 million renovation project revitalized the area, adding modern amenities and artistic touches. Among the most iconic additions were the Dinosaurs of Santa Monica. These six whimsical topiary sculptures, created by French artist Les Lalanne, quickly became beloved local landmarks. They continue to greet the millions of visitors and locals who explore the Third Street Promenade each year, adding a unique charm to the Santa Monica experience.
Experiencing Third Street Promenade: What to See and Do
A stroll along Third Street Santa Monica offers a delightful sensory experience, bathed in California sunshine and gentle sea breezes. The Promenade is a hub of activity, brimming with diverse dining options, from casual eateries to upscale restaurants. Visitors can explore a wide array of shops, perfect for finding souvenirs, trendy fashions, or unique gifts. For a comprehensive directory of businesses in Downtown Santa Monica, including those on Third Street, you can click here.
Third Street Promenade has also served as a launching pad for numerous musical careers. Many artists began their journey as street performers here, captivating passersby with their talents. Singer-songwriter Andy Grammer is a notable example of someone who honed their craft on these very streets. As you wander, take time to appreciate the diverse array of street performers who provide a vibrant and ever-changing soundtrack to the Promenade experience. You might just discover the next big musical sensation.
Food enthusiasts will find paradise at the Downtown Santa Monica Farmers’ Market, held every Wednesday and Saturday on Third Street Santa Monica. This market is a favorite among locals and visitors alike, including celebrity chef Alison Roman, who makes it a point to visit whenever she is in town. She has expressed that the market evokes nostalgic feelings of youthful dreams and a deep appreciation for fresh produce. For more details on the Farmers’ Market and other events, check the events calendar.
Third Street Santa Monica: A Star of the Silver Screen
From its early days, Third Street Promenade has been a sought-after filming location, lending its distinctive atmosphere to numerous movies and television shows. Its recognizable backdrop has graced films such as Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday, as well as popular TV series like Curb Your Enthusiasm and Buffy the Vampire Slayer. The unique character of Third Street Santa Monica makes it a versatile and appealing setting for filmmakers.
For those interested in filming on the iconic Third Street Promenade, detailed information regarding permits and procedures can be found by clicking here.
In conclusion, Third Street Santa Monica stands as a testament to urban evolution and community vision. From its historical roots as a bustling street to its modern incarnation as a pedestrian promenade, it remains the vibrant heart of Downtown Santa Monica, offering a rich tapestry of experiences for everyone who visits.
