Entering Jermyn Street from the bustling Piccadilly is akin to stepping into a different realm. The noise of the city fades, replaced by an atmosphere of understated elegance. The storefronts exude a timeless charm, hinting at the refined world within. It quickly becomes apparent why those around you seem impeccably dressed – you’ve arrived in Jermyn Street, a historical haven of men’s style and enduring sophistication.
Jermyn Street has long been synonymous with old-world class, a destination favored by London’s 19th-century gentlemen, including the iconic Beau Brummel, who frequented its establishments before retreating to exclusive members’ clubs. This distinguished spirit permeates the street even today. While Savile Row remains the undisputed home of bespoke tailoring, Jermyn Street offers a comprehensive selection of everything else a discerning individual might desire. From the finest badger-hair brushes to robust country brogues and impeccably crafted English shirts, along with delightful culinary interludes, this guide serves as an indispensable companion for navigating the treasures of Jermyn Street.
Note: This guide will focus on highlighting the unique and historic shops that define Jermyn Street’s gentlemanly character, rather than mainstream commercial brands more commonly found on the high street.
Style on Jermyn Street
Cordings of Piccadilly
Originally located on Piccadilly, Cordings of Piccadilly made Jermyn Street its new home, a move reportedly facilitated by King Charles III. This relocation is excellent news for connoisseurs of classic British style, as Cordings is credited with inventing the Tattersall check pattern. The shop boasts an extensive collection of country clothing and accessories, perfect for your next rural escape. Their tweed suits are a particular highlight, embodying timeless British sartorial tradition.
23 Jermyn St, SW1Y 6ST, cordings.co.uk
Crockett & Jones
Northampton-based shoemaker Crockett & Jones stands as one of Jermyn Street’s most enduring establishments, having celebrated its 25th anniversary at number 69. The boutique, opened on September 13, 1997, remains the brand’s flagship store, presenting the complete Crockett & Jones range. Here you can find their timeless collections of loafers, Oxfords, Derbies, boots, and slippers, all crafted with unwavering dedication to quality and style.
69 Jermyn Street, SW1Y 6PF, crockettandjones.co.uk
Edward Green
Founded in 1890, Edward Green is revered as one of the most prestigious shoemakers hailing from Northampton, the heart of English shoemaking. Known for its quintessentially English, refined shoe shapes, Edward Green’s Top Draw range is crafted by their most senior artisans, designed to endure a lifetime. The exceptional standards of Edward Green footwear are reflected in their premium price point, a testament to their lasting quality and craftsmanship.
75 Jermyn St, SW1Y 6NP, edwardgreen.com
Turnbull & Asser
If Turnbull & Asser shirts are the choice of James Bond and Winston Churchill, they are undoubtedly a worthy choice for anyone seeking exceptional quality. Turnbull & Asser is arguably the most sought-after artisanal shirtmaker on Jermyn Street. Their shirts are simply yet impeccably crafted in England to the highest standard, and they offer a reasonably priced made-to-measure service. For many discerning men, a relationship with Turnbull & Asser as their shirtmaker is as essential as their bond with a trusted tailor.
71-72 Jermyn St, SW1Y 6PF, turnbullandasser.co.uk
Favourbrook
Established on Jermyn Street in 1990, Favourbrook has become London’s premier destination for classic formalwear over the past three decades. Planning a country house wedding? Favourbrook is the answer. Attending a black-tie dinner party? Favourbrook has you covered. Going to Royal Ascot? Favourbrook is the official men’s outfitter. Beyond suits, waistcoats, and tuxedos, Favourbrook’s collection now encompasses top hats, ties, pocket squares, and cufflinks, alongside a desirable range of womenswear. While originally on Jermyn Street, you can now find their boutique just off Jermyn Street in Piccadilly Arcade.
18 Piccadilly Arcade, SW1Y 6NH, favourbrook.com
Hilditch & Key
Hilditch & Key once stood as a formidable competitor to Turnbull & Asser. However, since ceasing production in England, the quality of their shirts has unfortunately diminished. The silver lining is that some of their ranges are now more accessible in price. If you seek a shirt that represents a step up in quality from brands like T.M. Lewin, but without the premium price tag of its more renowned neighbor, Hilditch & Key remains a worthwhile option to consider on Jermyn Street.
73 Jermyn St, SW1Y 6NP, hilditchandkey.co.uk
Emma Willis
Emma Willis is the newest addition to Jermyn Street’s esteemed shirtmakers. Positioned at a slightly higher price point, the exceptional quality of the Sea Island cotton and her signature contemporary cuts have made Emma Willis shirts a favorite among those with a more fashion-forward, rather than strictly traditional, style. Everything is crafted to the highest standard right here in the UK. Emma Willis represents the best modern alternative to Turnbull & Asser or Budd for discerning shirt aficionados on Jermyn Street.
66 Jermyn St, SW1Y 6NY, emmawillis.com
Foster & Son
In menswear circles, Foster & Son is regarded as one of the finest and most authentic shoe destinations on Jermyn Street, and holds the distinction of being London’s oldest bespoke shoemaker. Notably, Foster & Son produces the iconic red ‘Ministerial Despatch Box’ used to transport documents between No.10 Downing Street and the King. Remarkably, you can purchase your own piece of this history at their Jermyn Street shop for your study or office.
83 Jermyn Street, SW1Y 6JD, foster.co.uk
New & Lingwood
New & Lingwood is celebrated for its distinctive, slightly eccentric interpretation of classic menswear. A true haven for dandies, their silk gowns, bathrobes, and pyjamas are considered wardrobe essentials. Furthermore, their selection of sporting-inspired casual clothing is as playful and extravagant as anything you’ll encounter on Jermyn Street, reflecting a unique and bold style. While exploring Jermyn Street, consider a short detour to Savile Row to visit their new sustainability-focused Re:New boutique, further expanding your exploration of fine menswear.
53 Jermyn St, SW1Y 6LX, newandlingwood.com
Tricker’s
Tricker’s is another esteemed Northampton shoemaker gracing Jermyn Street, often mentioned alongside Church’s, though generally considered a tier below Edward Green in terms of ultimate prestige. Tricker’s shoes are characterized by a more substantial, wider, and rounded silhouette, specifically designed for the demands of country living. The popular Bourton model exemplifies this robust and practical design ethos, blending style with durability for the countryside and beyond.
67 Jermyn St, SW1Y 6NY, trickers.com
Grooming on Jermyn Street
Floris
James Bond himself favored Floris No.89, and you too can experience this iconic fragrance. This is the flagship store for the distinguished fragrance brand, where discerning men have sought their signature scents for centuries. Among the most popular choices are the Santal edition and the aptly named ‘Jermyn Street’ fragrance, each embodying the sophistication and heritage of Floris and its Jermyn Street location.
89 Jermyn St, SW1Y 6JH, florislondon.com
Taylor of Old Bond Street
Taylor of Old Bond Street is a comprehensive destination for all your grooming essentials. There’s a delightful sense of discovery as you explore the endless array of items, including Italian toothbrushes, classic hip-flasks, refined mirrors, Kent combs, and Taylor’s own distinguished line of creams and ointments. If you must choose just one item, their sandalwood shaving soap is a renowned cult favorite, representing the quality and tradition of Taylor of Old Bond Street.
74 Jermyn St, SW1Y 6NP, tayloroldbondst.co.uk
Geo. F. Trumper
The Victorian signage, the captivating window display, and the unmistakable aroma of sandalwood that greets you upon entering, Geo. F. Trumper truly transports you to another era. In many ways, this is precisely the intended experience. Once a beloved barbershop for London’s gentlemanly elite, many of the grooming remedies and fragrances found here remain largely unchanged, especially their collection of robust, masculine colognes, preserving the heritage of Geo. F. Trumper for generations.
9 Curzon St, W1J 5HQ, trumpers.com
Dining on Jermyn Street
Rowley’s
Rowley’s is an old-school, unpretentious steak restaurant that has become a Jermyn Street institution. Established in 1976, Rowley’s occupies the original site of Wall’s butcher shop (of sausage fame) and has preserved its charming Victorian décor. While Rowley’s is undeniably an expensive dining experience, its loyal clientele will attest that the exceptional food and impeccable service are well worth the investment, making it a cornerstone of Jermyn Street dining.
113 Jermyn St, SW1Y 6HJ, rowleys.co.uk
Paxton & Whitfield
It might seem unexpected to find such an exceptional fromagerie nestled amongst perfumeries and shirtmakers, but Paxton & Whitfield has been a Jermyn Street fixture for over 200 years, purveying the finest cheeses from Britain and beyond. Engage with their knowledgeable staff to discover seasonal cheese selections, and admire their curated collection of homeware. Paxton & Whitfield cheese boards, subtly branded, serve as sophisticated conversation starters at dinner parties, adding a touch of Jermyn Street elegance to your home.
93 Jermyn St, SW1Y 6JE, paxtonandwhitfield.co.uk
45 Jermyn Street
45 Jermyn Street is a chic brasserie situated midway along Jermyn Street. Possessing a more contemporary and vibrant atmosphere than other dining establishments in the area, it’s an excellent location for people-watching while enjoying a expertly crafted cocktail. Their highly recommended omelette Arnold Bennett with crab is a must-try, or, for a truly special occasion, indulge in their selection of fine caviar, making 45 Jermyn Street a versatile and stylish dining destination.
45 Jermyn St, SW1Y 6DN, 45jermynst.com
Franco’s
As one of London’s earliest Italian restaurants, Franco’s maintains its old-world sophistication, characterized by an upscale interior and haute cuisine. An institution that perfectly complements the refined tastes of the surrounding menswear boutiques, Franco’s clientele tends to be comprised of well-established regulars. If time is limited, savor their first-rate cappuccino as a delightful interlude between shopping excursions on Jermyn Street.
61 Jermyn St, SW1Y 6LX, francoslondon.com
Best of the Rest on Jermyn Street & Nearby
Piccadilly Arcade
This charming indoor arcade, providing a quaint cut-through to Piccadilly, is home to a collection of renowned artisans. Within Piccadilly Arcade, be sure to discover: Budd Shirtmaker (a sophisticated alternative to Turnbull & Asser), Swaine Adeney-Brigg (widely considered Britain’s foremost umbrella maker), Benson & Clegg (purveyors of Royal-approved, regimental menswear), Deakin & Francis (exquisite accessories, particularly their cufflinks), and other exceptional establishments that extend the Jermyn Street experience.
Piccadilly Arcade, SW1Y 6NH, piccadilly-arcade.com
Davidoff of London
Davidoff of London is one of the most intriguing shops in the city; seamlessly blending British-made umbrellas by Fox, luxury canes, lighters, and a diverse array of smoking accessories from across the globe. The primary draw is their exceptional selection of cigars, expertly curated by the legendary Edward Sahakian. After exploring their impressive inventory, take a short stroll to Sahakian’s lounge at the Bulgari Hotel to fully appreciate your chosen cigars in a luxurious setting.
35 St James’s St, SW1A 1HD, davidoffoflondon.com
Beretta
For those with a penchant for espionage history, it’s worth noting that James Bond initially carried a Beretta before famously switching to a Walther PPK. It’s quite plausible that he acquired his Beretta at this very store. Beretta includes a well-stocked gun room, should you find yourself invited to a shooting weekend (or a secret mission). Beyond firearms, their selection of country clothing and glassware is highly sought after by visitors from around the world, making Beretta a diverse and compelling destination near Jermyn Street.
36 St James’s St, SW1A 1JD, beretta.com
Worth a Special Mention near Jermyn Street
While possessing multiple locations throughout London, John Lobb, Church’s, Cheaney, Barker, and Loake each offer a selection of Northampton’s finest shoes at varying price points on or near Jermyn Street. JM Weston also features their iconic 180 moccasin, famously worn by French presidents, while British fashion mainstays Alfred Dunhill, John Smedley, Aquascutum, and Sunspel are readily available for those seeking smart-casual wardrobe essentials in the vicinity of Jermyn Street, further solidifying the area as a hub of classic British style.
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