Step into a world of holiday cheer at Miracle On 9th Street, the ultimate Christmas-themed pop-up cocktail bar. Renowned for its infectious festive atmosphere, Miracle On 9th Street delivers expertly crafted holiday cocktails within an overwhelmingly joyful and kitschy Christmas setting. Imagine the most spirited office holiday party you’ve ever enjoyed, and you’re close to capturing the nostalgic and uplifting energy that defines Miracle On 9th Street. Even the most hardened Scrooge will find it impossible to resist the holiday spirit within these walls.
The enchanting concept of Miracle On 9th Street was conceived in 2014. Greg Boehm, the proprietor of what was intended to be a new East Village cocktail bar named Mace, received timely advice from his mother. He made a pivotal decision: pausing the construction of Mace and instead transforming the unfinished space into a whimsical pop-up bar. This bar would specialize in holiday-themed drinks and be adorned with an extravagant array of over-the-top Christmas decorations, thus, Miracle On 9th Street was born.
The inaugural Miracle On 9th Street in NYC was met with overwhelming enthusiasm, drawing massive crowds. Word of its holiday magic spread quickly within the bar industry. Friends of Boehm, captivated by the concept, inquired about replicating this festive phenomenon in their own locales. Expansion became not just an option, but a necessity. By the following year, Miracle had expanded to four locations, demonstrating its burgeoning appeal. In 2016, Miracle On 9th Street achieved international acclaim, launching pop-up locations in diverse cities such as Greece, Montreal, and Paris. Currently, Boehm, along with manager Joann Spiegel, are thrilled to extend the reach of Miracle to encompass various corners of the United States, alongside international pop-ups spanning Canada, Europe, Asia, and Central America, bringing holiday cheer worldwide.
For the 2022 holiday season, Miracle On 9th Street proudly announced a partnership with the Seva Foundation. Seva Foundation is a globally recognized nonprofit eye care organization dedicated to working collaboratively with local communities worldwide. Their mission is to develop sustainable programs focused on both preserving and restoring sight for individuals in need. Reflecting its commitment to social responsibility, Miracle On 9th Street pledged to donate ten percent of all proceeds generated from retail sales of select festive merchandise—specifically the Santa Pants, Christmas Carol Barrel, and Santa’s Head mugs—to the Seva Foundation at the conclusion of the holiday season. This partnership allows patrons to enjoy the holiday spirit while contributing to a worthy cause.
Finding Holiday Cheer: The Location of Miracle On 9th Street
Miracle On 9th Street is nestled in the vibrant East Village of Lower Manhattan. For those seeking to immerse themselves in the holiday magic, the precise address is 649 E 9th St. Visit this location to experience the unparalleled festive atmosphere and holiday cocktails that Miracle On 9th Street has become famous for.
