Third Street Promenade has been the vibrant heart of Downtown Santa Monica since the late 1880s, evolving into a renowned pedestrian esplanade in 1965. From its early days as the core of “the City by the Sea,” this iconic street has witnessed Santa Monica’s growth and transformation. The vision for a pedestrian-only zone began to take shape in the late 1950s, championed by local business owners who sought to revitalize the area between Wilshire and Broadway. Their efforts culminated on April 22nd, 1965, with the groundbreaking of the Santa Monica Mall, as it was initially named. The pedestrian mall officially welcomed visitors on November 8th of the same year, marking a new chapter for the street.
The Santa Monica Mall underwent a significant transformation in 1989, emerging as the Third Street Promenade we recognize today. This two-year, $10 million renovation project, typical of Southern California landmarks seeking reinvigoration, gave the Promenade a fresh look and feel. A key feature of this redesign was the introduction of the beloved Dinosaurs of Santa Monica. These six topiary dinosaur sculptures, the creation of French artist Les Lalanne, were strategically placed along the three-block stretch. These whimsical dinosaurs have become iconic landmarks, continuing to charm millions of locals and tourists who visit the Third Street Promenade annually.
Exploring the Promenade: Things to Do
As you stroll along the sunny, breeze-kissed Third Street Promenade, you’ll find a wealth of activities to enjoy. A diverse array of restaurants, bars, and coffee shops line the promenade, offering ample opportunities for refreshment and dining. Whether you’re seeking a quick bite, a leisurely meal, or a caffeine boost, there’s something to satisfy every palate. The Promenade also boasts a wide selection of retail stores, perfect for souvenir hunting or keeping up with the latest fashion trends. For a comprehensive directory of businesses in Downtown Santa Monica, you can click here.
Third Street Promenade has also served as a launchpad for numerous musical careers. Many artists, including singer-songwriter Andy Grammer, honed their skills as street performers on this very promenade. As you wander, take time to appreciate the diverse talents of the street performers who provide a vibrant musical backdrop to the Promenade experience; you might just discover the next rising star.
Adding to the Promenade’s appeal is the Downtown Santa Monica Farmers’ Market, a culinary enthusiast’s delight held every Wednesday and Saturday. Celebrity chef Alison Roman, a frequent visitor, has expressed her fondness for the market, noting its ability to evoke feelings of youthful dreams and a love for fresh produce. The Farmers’ Market is an essential experience for anyone seeking local flavors and fresh ingredients. Downtown Santa Monica Farmers’ Market
The Third Street Promenade is a dynamic destination with a constantly evolving calendar of events. To discover the latest happenings and plan your visit, consult the events calendar. There’s always something new and exciting to experience on the Promenade.
Third Street Promenade in the Spotlight
The Third Street Promenade’s visual appeal and central location have made it a popular filming location for movies and television shows since its inception. It has graced the screen in numerous productions, including iconic films like Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday. Television enthusiasts may recognize the Promenade from episodes of popular series such as Curb Your Enthusiasm and Buffy the Vampire Slayer.
For those interested in utilizing the Third Street Promenade as a filming location, detailed information on permits and procedures can be found by clicking here. Its recognizable scenery and vibrant atmosphere make it an ideal backdrop for a variety of productions.
