Construction continues to make significant strides at THE 74, a striking 32-story residential tower located at 201 East 74th Street in the prestigious Upper East Side neighborhood of Manhattan. This development, known for its prime East 74th Street address, is set to redefine luxury living in the area.
Designed by the renowned Pelli Clarke & Partners, with SLCE Architects serving as the architect of record, and developed by Elad Group, THE 74 is rising to a height of 420 feet. Elad Group acquired the property in April 2022 for $61 million, signaling a major investment in the East 74th Street corridor. The building, also addressed as 1299 Third Avenue, occupies a unique interior lot that extends to both East 74th and East 75th Streets, offering a distinctive presence in the cityscape.
Construction progress on The 74 at 201 East 74th Street, showcasing the installation of window panels.
THE 74 will house 42 exclusive condominium residences, complemented by a curated collection of residential amenities. The interiors, including both amenity spaces and the residences themselves, are being crafted by the acclaimed Rafael de Cardenas. Douglas Elliman Development Marketing is handling the sales and marketing for these highly anticipated homes, which will include half-floor two- and three-bedroom layouts, expansive full-floor four- and five-bedroom residences, a unique free-standing townhome, and a crowning duplex penthouse. These diverse offerings cater to a range of discerning buyers seeking luxury living on East 74th Street.
The reinforced concrete superstructure has already reached its pinnacle, marking a significant milestone since the last update in December. Recent photographs reveal that window installation is nearly complete, and construction crews are actively working on the metal framework that will support the elegant white terracotta façade. Scaffolding rigs are visible around the southern cantilever, and the hoist remains attached to the eastern side of the tower, indicating ongoing exterior work. Cladding Concepts is responsible for supplying the distinctive terracotta and interwoven metal elements of the façade. Anticipation is building for the arrival and installation of the terracotta panels, expected later this summer, which will further enhance the building’s architectural presence on East 74th Street.
Close-up view of the facade framework and window installation at the East 74th Street development.
Metal framework taking shape for the terracotta facade of The 74, located on East 74th Street in Manhattan.
Scaffolding and construction progress on the upper floors of the residential tower at East 74th Street.
Exterior view of The 74 construction site on East 74th Street, showing window fittings and facade work.
Lower section of The 74 building at 201 East 74th Street, highlighting the installed windows.
Construction workers on site at The 74 on East 74th Street, progressing with facade installation.
View from street level of the ongoing construction at 201 East 74th Street.
Angle shot showcasing the height and structure of The 74 on East 74th Street.
Detail of window panels and framework on The 74 at its East 74th Street location.
Side view of the construction site at 201 East 74th Street, Manhattan.
Close up on the developing facade of The 74 at East 74th Street.
An aerial photograph provides a comprehensive view of THE 74’s eastern and northern elevations, illustrating its scale and position within the Upper East Side.
Aerial perspective of The 74 at 201 East 74th Street, highlighting eastern and northern facades.
Renderings offer a glimpse into the final aesthetic of the building, emphasizing the pleated terracotta cladding and the crown, which will feature terrace space offering panoramic views. Residents will enjoy vistas encompassing the Upper East Side, the Hudson River, Central Park, and the iconic Midtown skyline, making it a truly premier address on East 74th Street.
Architectural rendering of The 74’s crown at dusk, showcasing the terrace and design by Pelli Clarke & Partners.
Landscape rendering of The 74’s illuminated crown, designed by Pelli Clarke & Partners for the East 74th Street building.
Detailed rendering of the terracotta cladding and crown features of The 74 on East 74th Street.
Looking up rendering highlighting the architectural details of The 74 at 201 East 74th Street.
Sales for these luxury residences launched last winter, with prices starting at $2.975 million for two-bedroom units, $4.8 million for three-bedroom units, and $12.5 million for full-floor residences. The homes will feature high-end finishes including white oak parquet flooring, custom millwork, and expansive full-height windows. Kitchens are equipped with Miele appliances, custom Ash wood cabinetry with fluted glass doors, and Bianco Ice marble islands and countertops. Primary bathrooms boast Calacatta Vagli marble with honed finishes, radiant heated floors, soaking tubs, and fully enclosed marble showers with Dornbracht fixtures. Secondary bathrooms will feature European porcelain and pink Nambia marble, ensuring luxury throughout every residence at this East 74th Street address.
Full-floor residences, situated on floors 23 through 30, will offer impressive ceiling heights of up to 13 feet, while the duplex residences will occupy the uppermost floors, providing unparalleled space and views.
Amenities at THE 74 are designed to enhance the living experience and include an entertainment suite with a catering kitchen and videoconferencing room, a dedicated children’s playroom, a state-of-the-art fitness center complete with a Pilates studio, and a welcoming lobby lounge that overlooks a private garden.
Convenient transportation options are readily accessible, with the Q train at the 72nd Street station (East 72nd Street and Second Avenue) and the 6 train at the 77th Street station (East 77th Street and Lexington Avenue) both within close proximity to the development on East 74th Street.
The completion of THE 74 is anticipated in the summer of 2025, promising to bring a new level of luxury living to East 74th Street and the Upper East Side.
