South Congress Street, affectionately known as SoCo by locals, is the vibrant heart of Austin, Texas. Renowned for its unique blend of quirky boutiques, buzzing eateries, live music venues, and captivating street art, SoCo offers an authentic Austin experience that’s both unforgettable and utterly Instagrammable. Whether you’re a seasoned traveler or a first-time visitor, South Congress promises a day (or night) of delightful discoveries. Let’s dive into the must-visit spots on this iconic Austin street.
For a perfect start to your SoCo adventure, grab a coffee and a breakfast taco to-go at Jo’s Coffee. This Austin institution isn’t just about caffeine and delicious Tex-Mex morning fare; it’s also home to the iconic “I love you so much” mural, a must-snap photo opportunity that perfectly encapsulates the city’s warm and welcoming spirit. If you’re in the mood for a leisurely brunch, Café No Sé, nestled within the stylish South Congress Hotel, offers a chic setting and a delectable menu. For a more substantial evening meal, Maie Day, also located in the South Congress Hotel, is your go-to for a classic steak dinner in a sophisticated atmosphere.
I love you so much mural at Jo's Coffee in Austin
When hunger strikes for lunch or a casual dinner, South Congress boasts a range of mouthwatering options. Hopdoddy Burger Bar is a local favorite, celebrated for its handcrafted burgers made with everything from classic beef to inventive chicken, ahi tuna, and vegan patties. For a taste of New York in Texas, head to Home Slice Pizza, where oversized, foldable slices of New York-style pizza are the order of the day. Craving something with a Cuban flair? Habana SoCo offers a charming escape with private outdoor cabanas where you can savor Cuban specialties and refreshing mojitos. For a Mediterranean culinary journey, Aba draws inspiration from Israel, Lebanon, Greece, and Turkey, creating a vibrant and flavorful dining experience.
For a truly special and intimate dining experience, consider Otoko. This 12-seat restaurant offers an omakase dinner that’s sure to impress. If you’re in the mood for seafood and a lively atmosphere, Perla’s is the place to be. Gather your friends on their spacious patio and indulge in fresh coastal oysters and champagne. Joann’s Fine Foods, adjacent to the retro Austin Motel, provides a unique upscale diner experience, blending Mexican and American flavors in a stylish setting. And for coffee aficionados and cycling enthusiasts, The Meteor is a unique cafe that combines specialty coffee and approachable food with a passion for cycling culture. No visit to South Congress is complete without satisfying your sweet tooth. Amy’s Ice Creams is an Austin institution, serving up classic and inventive ice cream flavors, while Gelato Paradiso offers authentic, freshly made gelato daily.
As the sun sets, South Congress Street transforms into a hub of Austin nightlife. Live music enthusiasts should not miss The Continental Club, a historic venue that has hosted countless legendary musicians on its main stage and in the intimate Continental Gallery upstairs. For a dose of soulful rhythms, C-Boy’s Heart & Soul is the destination for live soul and R&B music. Venture upstairs at C-Boy’s to discover The Jade Room, a unique bar inspired by the 1950s GI bars of Japan, offering a sophisticated and intriguing atmosphere. For a truly Austin experience, embrace your inner performer at Ego’s, a cozy dive bar tucked under a parking garage that’s famous for its nightly karaoke sessions. If you prefer a more relaxed evening, the courtyard lounge at Hotel San José provides a tranquil setting to sip cocktails and enjoy light bites under the Texas stars.
Selection of cowboy boots at Allen's Boots on South Congress in Austin
South Congress is also a shopper’s paradise, renowned for its eclectic boutiques and unique finds. Start your retail therapy at Music Lane, located at the north end of SoCo, where you’ll discover chic shops offering jewelry, apparel, and home goods. Just a short stroll south, Kendra Scott showcases its signature custom jewelry and also features a charming counter-service cafe. Continue your shopping spree at Letterpress Play, where you can find handcrafted paper goods, unique artwork, and thoughtful gifts. For those with a sweet tooth, Big Top Candy Shop is a nostalgic wonderland packed with every imaginable candy and chocolate treat. Monkey See, Monkey Do is a colorful and whimsical shop brimming with novelty gifts, quirky toys, and specialty board games perfect for all ages.
For locally crafted treasures, Paper Work features tees, art, and home decor all created by talented Texas-based artists and artisans. No visit to South Congress is complete without stepping into Allens Boots, a legendary store offering a vast selection of cowboy boots and western wear. For a truly personalized souvenir, visit Maufrais hats and get a custom-shaped hat topper. Prima Dora is your go-to for fun Austin-themed souvenirs like magnets, mugs, and clothing designed by local artists. Leather aficionados will appreciate the flagship Noah Marion shop, offering handcrafted, vegetable-tanned leather bags, wallets, and even stylish dog collars.
Tranquil pool area at Hotel San Jose on South Congress, Austin
To fully immerse yourself in the South Congress experience, consider staying at one of its distinctive hotels. The Hyatt Regency, located near Lady Bird Lake, offers a convenient base to explore both Downtown Austin and South Congress. For a truly unique SoCo stay, choose from several boutique hotels that capture the area’s character. The iconic Austin Motel invites you to lounge by the pool and soak up its retro 70s vibes. Hotel San Jose provides a tranquil retreat with minimalist bungalows and lush gardens, just steps away from the street’s lively energy. For a vibrant and social experience, the South Congress Hotel, with its three on-site restaurants, rooftop pool, and lively lobby bar, is the perfect choice. Alternatively, Colton House Hotel offers a blend of home-like comforts and upscale luxuries for a more refined stay.
South Congress Street in Austin is more than just a destination; it’s an experience. With its eclectic mix of dining, nightlife, shopping, and unique accommodations, SoCo captures the authentic spirit of Austin and promises an unforgettable visit. Explore further into downtown Austin’s dining, hotels, and exciting activities to extend your Austin adventure.
