Deep beneath the bustling streets of New York City, within the 34th Street Station Nyc, an extraordinary art installation awaits to transform your daily commute. Since 1995, REACH has been captivating subway riders on the N and R lines, offering a unique and melodious interaction with their urban surroundings.
REACH art installation at 34th Street Station NYC, showcasing its long-term operation.
REACH is not your typical subway advertisement or directional sign. It’s an interactive sound art piece designed to engage pedestrians in an unexpected way. As commuters wait for their trains on the uptown and downtown platforms of the 34th Street – Herald Square station, they can become part of the art itself. By simply reaching out and waving a hand in front of the discreetly placed “eyes” of the installation, they break a beam of light and awaken REACH.
Interactive REACH sound art at 34th Street Subway Station in New York City, inviting passenger participation.
This simple gesture triggers a delightful array of sounds, ranging from the gentle tones of melodic instruments like marimba and flute to evocative environmental soundscapes reminiscent of the Everglades or a rainforest. Installed on both platforms of the 34th Street N/R subway station, REACH encourages playful interaction, often leading to spontaneous musical collaborations between passengers on opposite sides of the tracks.
The enduring appeal of REACH is evident in the heartfelt testimonials from New Yorkers who have experienced its magic. Dorothy Griffin describes it as “so magical and special,” sharing how her children were “excited and amazed” by the interactive nature of the installation. Jeremy R. calls REACH “one of my favorite pieces of public art” that has brought him and his son “a lot of joy over the years.” Anne C. echoes this sentiment, highlighting the “joy & also connection with fellow NYer’s” that REACH fosters.
This beloved public artwork is a testament to the vision and collaborative effort of its creators and sponsors. Project credits go to William Lauder and Mark O’Berski, with Jamie Cocclutto as Project Manager. The project was generously sponsored by leading organizations including Apple Computer, BOSE Corporation, and The Center for Advanced Visual Studies at MIT, among others.
Next time you find yourself at the 34th street station nyc on the N or R line, take a moment to experience the enchanting sounds of REACH. It’s a reminder that even in the most unexpected urban spaces, art can flourish and bring moments of joy and connection to our daily lives.
