Third Street Promenade has been the vibrant heart of Downtown Santa Monica since the late 1880s, evolving into a world-renowned pedestrian haven by 1965. This iconic destination, initially named the Santa Monica Mall, transformed into the bustling Promenade we know today, drawing millions of visitors and locals annually. Let’s delve into the rich history and exciting attractions that make Third Street Promenade a must-visit location.
A Stroll Through History: From Mall to Modern Promenade
The vision for a car-free Third Street began in the late 1950s, championed by local business owners who sought to create a more pedestrian-friendly environment between Wilshire and Broadway. Their efforts culminated on April 22nd, 1965, with the groundbreaking of the Santa Monica Mall. The mall officially opened to pedestrians on November 8th of the same year, marking a significant shift in the area’s urban landscape.
In 1989, the Santa Monica Mall underwent a significant transformation, emerging as the Third Street Promenade we recognize today. This two-year, $10 million renovation brought a fresh facelift to the iconic space. A key highlight of this redesign was the installation of the beloved “Dinosaurs of Santa Monica.” These six whimsical topiary sculptures, created by French artist Les Lalanne, became instant landmarks, adding a unique artistic flair to the three-block promenade and continuing to delight visitors.
Experiencing Third Street Promenade: Things to See and Do
A leisurely stroll along the Third Street Promenade offers a delightful sensory experience, filled with sunshine and refreshing sea breezes. Along your walk, you’ll discover a diverse array of restaurants, bars, and coffee shops, perfect for a relaxing bite or a refreshing drink. Shopping enthusiasts will find an enticing selection of stores ranging from souvenir shops to high-fashion boutiques. For a comprehensive directory of businesses, you can explore here.
Third Street Promenade is also renowned for its vibrant street performer scene. Many successful musicians, like singer-songwriter Andy Grammer, began their careers busking on these very streets. As you wander, you might just discover the next rising star, enjoying the diverse musical talents that contribute to the Promenade’s lively atmosphere.
Food lovers shouldn’t miss the Downtown Santa Monica Farmers’ Market, a chef’s paradise held every Wednesday and Saturday. Celebrated food writer Alison Roman is a known enthusiast, visiting every time she’s in town and describing it as a place that evokes youthful dreams and a love for fresh produce. To stay updated on all the happenings, check the events calendar for a complete list of activities.
Third Street Promenade: A Star in Its Own Right
Third Street Promenade’s visual appeal has made it a favorite backdrop for Hollywood productions since its inception. It has graced the silver screen in numerous films, including iconic movies like Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday. Television enthusiasts might recognize it from popular shows such as Curb Your Enthusiasm and Buffy the Vampire Slayer.
For those interested in utilizing this iconic location for filming, detailed information on obtaining permits is available here.
