For those seeking a vibrant and healthy alternative to the traditional morning coffee, Cha Cha Matcha is expanding its reach in New York City once again. Known for its energetic yet calming matcha-based beverages, the popular chain is set to open a new location in the Flatiron District, bringing its unique green tea experience to the bustling streets of 21st Street.
Cha Cha Matcha has carved a niche for itself by offering a refreshing departure from both the intense caffeine kick of coffee and the often artificial energy of typical energy drinks. Their website proudly proclaims their mission to provide “an alternative to artisanal coffee culture and the extreme, hyperbolic world of energy drinks,” emphasizing the smoother, more sustained energy boost that matcha provides without the jitters or dreaded coffee breath. Their “adventurous elixirs,” crafted with high-quality ceremonial grade matcha, are designed to be the perfect pick-me-up for the modern New Yorker. Unlike the sharp spike and crash associated with coffee, Cha Cha Matcha promises a clear-headed and calm energy experience.
Since its initial launch in New York City in June 2016, Cha Cha Matcha has steadily grown its presence. Following the success of its first store, locations in Midtown and Bowery quickly followed, solidifying its popularity in the city. Expanding beyond its New York roots, Cha Cha Matcha has even ventured to the West Coast, opening two stores in Los Angeles, demonstrating its widespread appeal. Now, New Yorkers in the Flatiron District are in for a treat as What Now New York has reported the arrival of Cha Cha Matcha’s 5th NYC store at Cha Cha Matcha 21st Street.
Lease information confirms that the newest Cha Cha Matcha outpost is heading to 15 E 21st Street, placing it squarely in the vibrant Gramercy Park submarket. Occupying a 950 square foot retail space on the ground floor corner of E 21st Street and Broadway, this prime location offers easy access for those seeking a matcha fix. Whether you’re craving their signature matcha teas, refreshing lemonades, or even their delightful matcha soft serve, Cha Cha Matcha 21st Street is poised to become a go-to destination.
However, matcha enthusiasts will need to exercise a bit of patience. In a conversation with What Now New York, Co-founder and CEO Conrad Sandelman revealed that construction on the new Cha Cha Matcha 21st Street location has not yet commenced. While an exact opening date is still pending, Sandelman anticipates doors will likely open within the first couple of months of 2022.
In the meantime, for a taste of what’s to come and to stay updated on the progress of Cha Cha Matcha 21st Street, be sure to visit Cha Cha Matcha’s Instagram. Get a glimpse of their vibrant menu and aesthetic, and prepare to welcome the latest addition to the Cha Cha Matcha family when it opens its doors on 21st Street.
