South Congress, affectionately known as SoCo, is a vibrant and eclectic district in Austin, Texas, renowned for its unique blend of boutiques, eateries, music venues, and hotels. This iconic street embodies the spirit of Austin, offering visitors and locals alike an authentic taste of the city’s creative soul. Whether you’re seeking a culinary adventure, a shopping spree, a night of live music, or a stylish place to stay, Congress Street in Austin has something for everyone.
Start your day with the quintessential Austin experience at Jo’s Coffee, a local institution famous not only for its excellent coffee and breakfast tacos but also for the iconic “I love you so much” mural, a must-see photo opportunity. For a more leisurely morning, Café No Sé, located in the trendy South Congress Hotel, offers a delightful brunch menu in a chic setting. As evening approaches, consider Maie Day, also in the South Congress Hotel, for a sophisticated steak dinner experience.
For burger aficionados, Hopdoddy Burger Bar is a must-visit, offering a diverse range of gourmet burgers from classic beef to inventive chicken, ahi tuna, and vegan options. If pizza is your craving, Home Slice Pizza serves up oversized New York-style pies with foldable slices perfect for a casual meal. For a taste of Cuban flair, Habana SoCo provides a unique dining experience with private outdoor cabanas where you can savor Cuban specialties and refreshing mojitos. Aba, with its charming ambiance, invites you to explore Mediterranean cuisine with influences from Israel, Lebanon, Greece, and Turkey, offering a diverse and flavorful menu.
Person walking away from the line with a tall stack of pizza boxes at More Home Slice
For a truly special culinary experience, Otoko offers an intimate omakase dinner in a 12-seat setting, promising an unforgettable sushi journey. Alternatively, gather your friends at Perla’s, known for its lively patio atmosphere and delectable coastal oysters and champagne. Joann’s Fine Foods, adjacent to the Austin Motel, offers a unique blend of upscale diner vibes and a menu that fuses Mexican and American flavors. The Meteor stands out as a unique cafe, combining coffee and delicious, approachable food with a nod to cycling culture, creating a distinctive Austin experience. No visit to SoCo is complete without indulging in a sweet treat from Amy’s Ice Creams, a local favorite, or savoring freshly made gelato at Gelato Paradiso.
Experience the Nightlife and Bars on Congress Street
When the sun sets, Congress Street transforms into a hub of nightlife and live music. The Continental Club, a historic venue, has been a cornerstone of Austin’s music scene for decades, hosting live performances on its main stage and in the upstairs Continental Gallery. For fans of soul and R&B, C-Boy’s Heart & Soul is the place to be, offering live music in a retro setting. Venture upstairs at C-Boy’s to discover The Jade Room, a unique bar inspired by the 1950s GI bars of Japan, offering a distinct atmosphere and cocktail menu. For a more laid-back and interactive night, Ego’s, a cozy dive bar tucked away under a parking garage, is famous for its nightly karaoke sessions. For a sophisticated outdoor experience, the courtyard lounge at Hotel San José provides a relaxing setting to enjoy cocktails and light bites under the Texas stars.
Girl reaching for a pair of cowboy boots at Allens Boots.
Retail Therapy: Shopping on Congress Street
South Congress is a walkable haven for shoppers, offering a diverse array of boutiques and unique stores. At the northern end of SoCo, Music Lane is home to chic boutiques offering jewelry, apparel, and home goods. Further south, Kendra Scott presents its customizable jewelry collections along with a charming counter-service cafe for a relaxed shopping break. Just down the street, Letterpress Play showcases handcrafted paper goods, artwork, and distinctive gifts. Indulge your sweet tooth at Big Top Candy Shop, a whimsical store brimming with a vast selection of candies and chocolates. For quirky and fun finds, Monkey See, Monkey Do is a colorful shop filled with novelty gifts, unique toys, and specialty board games.
Paper Work is a treasure trove of tees, art, and home décor, all created by Texas-based artists and artisans, offering a truly local shopping experience. Allens Boots is an iconic destination for cowboy boots and western wear, boasting a massive selection. For custom headwear, Maufrais hats offers uniquely shaped toppers to complete your Austin style.
At Prima Dora, you’ll discover fun and quirky Austin-themed souvenirs, including magnets, mugs, and clothing designed by local artists. Visit the flagship Noah Marion shop to find handcrafted, vegetable-tanned leather goods, from bags and wallets to even stylish dog collars.
View of calm Hotel San Jose pool amid lush greenery.
Hotels on Congress Street: Stay in the Heart of SoCo
To fully immerse yourself in the South Congress experience, consider staying at one of the area’s unique hotels. The Hyatt Regency, located on the banks of Lady Bird Lake, provides a convenient base to explore both Downtown Austin and South Congress. For a more boutique experience, South Congress offers a variety of stylish hotels. The iconic Austin Motel invites you to relax by its pool and soak in its retro 70s vibes. Hotel San Jose provides a tranquil escape with its minimalist bungalows and lush gardens, just steps away from the bustling street. The South Congress Hotel is a lively hub with three restaurants, a rooftop pool, and regular events in its lobby bar, making it a social and stylish choice. For a blend of home comforts and upscale amenities, the Colton House Hotel offers a luxurious and comfortable stay.
Explore more of what South Congress and downtown Austin have to offer, from diverse dining options to unique hotels and exciting activities, making your visit to Austin truly unforgettable.
