DSW Designer Shoe Warehouse has officially opened its doors on 34th Street in Manhattan, bringing a vast selection of footwear and accessories to the heart of New York City’s famed fashion district. This highly anticipated store marks a significant expansion for DSW in the New York market, complementing their existing location at Union Square and paving the way for another store opening soon on the Upper West Side.
DSW Expands its New York City Footprint with Landmark 34th Street Store
The new DSW store at 34th Street is not just another location; it’s a flagship-scale destination. Spanning over 33,000 square feet across three floors, this impressive retail space is one of the largest in the entire DSW chain. Shoe enthusiasts will be thrilled by the extensive collection, featuring thousands of pairs of shoes for both men and women, alongside a wide array of accessories to complete any look. Notably, the 34th Street location boasts exclusive footwear styles specifically curated for Manhattan’s discerning shoppers, ensuring a unique and compelling shopping experience.
Adding to the excitement, DSW has also announced plans to launch another substantial store on the Upper West Side, situated at 79th and Broadway. This forthcoming location, anticipated to open in early summer 2012 and measuring over 32,000 square feet, will further solidify DSW’s commitment to serving the diverse needs of New Yorkers across the city. With these strategic locations, including the established Union Square store on 14th Street, DSW is poised to become an even more accessible and convenient shopping destination for a wider range of customers throughout Manhattan.
The DSW Experience: Designer Shoes for Everyone
DSW has built its reputation as the go-to destination for savvy shoe lovers seeking designer styles without the premium price tag. The 34th Street store embodies this philosophy, offering a breathtaking assortment of footwear in an environment designed for easy and enjoyable browsing. Customers can expect a wide variety of shoe types, catering to every need and occasion. From the latest trends in women’s fashion footwear to durable and stylish men’s athletic, casual, and dress shoes, DSW provides options for every member of the family. Those planning special events will also appreciate DSW’s dedicated wedding shop collection, featuring elegant styles for brides, grooms, and the entire wedding party.
Beyond the in-store selection, DSW extends its offerings online at dsw.com, providing an even broader range of styles, including extended sizes and a dedicated collection of kids’ shoes. This omnichannel approach ensures that customers can find their perfect pair of shoes regardless of their location or specific needs.
Rewarding Shoe Lovers: DSW Rewards and Community Engagement
DSW goes beyond just offering great shoes; they are committed to building a community of shoe lovers and rewarding their loyal customers. The DSW Rewards program, a free and award-winning loyalty initiative, allows customers to earn certificates towards future purchases and access exclusive member-only offers. This program adds significant value to the DSW shopping experience, encouraging repeat visits and fostering customer loyalty.
Furthermore, DSW actively engages with its customers through social media, particularly on Facebook. Their “Free Shoesday” promotion on Facebook, held every Tuesday, offers fans the chance to win free shoes, creating a lively and interactive community online. To celebrate the grand openings of the 34th Street and Upper West Side stores, DSW is doubling the number of free shoes given away each “Free Shoesday” through the end of April, providing an extra incentive for customers to join their online community and visit the new stores.
In conclusion, the opening of the DSW store on 34th Street represents an exciting development for New York City shoppers. With its vast selection, designer brands at value prices, and engaging customer programs, DSW is set to become a premier footwear destination in Manhattan’s dynamic retail landscape. Shoe lovers are encouraged to visit the new 34th Street location and experience the DSW difference for themselves.
