Construction is progressing rapidly on The 74, a striking 32-story residential tower situated at 201 East 74th Street in the heart of Manhattan’s prestigious Upper East Side. This development, known as The 74 at East 74th Street, is set to redefine luxury living in the neighborhood. Designed by the renowned Pelli Clarke & Partners, with SLCE Architects serving as the architect of record, the building is a project of Elad Group, who acquired the property in April 2022 for $61 million. Rising to a height of 420 feet, this impressive structure will house 42 exclusive condominium residences, complemented by a curated collection of high-end residential amenities.
The interiors, both for the amenity spaces and the private residences, are envisioned by the acclaimed Rafael de Cardenas, promising an atmosphere of sophisticated elegance. Douglas Elliman Development Marketing is handling the sales and marketing for The 74, showcasing a range of unit configurations. Prospective buyers can choose from half-floor two- and three-bedroom layouts, expansive full-floor four- and five-bedroom homes, a unique free-standing townhome, and an exceptional duplex penthouse. Interestingly, the property is also addressed as 1299 Third Avenue, reflecting its location on an interior lot that extends towards both Third Avenue and, crucially, East 74th Street, as well as East 75th Street.
Recent progress on the construction of The 74 luxury condominium tower at 201 East 74th Street, Upper East Side, Manhattan.
Since the last update in December, The 74 has reached its structural apex, marking a significant milestone in its development. Recent photographic evidence reveals that the installation of windows is nearing completion. Construction crews are currently focused on meticulously assembling the metal framework that will serve as the support structure for the distinctive white terracotta façade. Scaffolding systems are visible around the building’s southern cantilever, and the construction hoist remains attached to the eastern side of the tower. Cladding Concepts is the firm responsible for supplying both the terracotta and the intricate metalwork. The arrival and subsequent installation of the terracotta panels, a key element of The 74’s aesthetic, is anticipated later in the summer season.
Close-up view of the facade framework and window installation at 201 East 74th Street, showcasing the meticulous construction details.
View from street level highlighting the height and ongoing cladding work at The 74 on East 74th Street.
Scaffolding and construction progress on the upper floors of the residential tower at 201 East 74th Street.
Detail of the metal framework designed to support the white terracotta facade of The 74 at East 74th Street.
Overall view of the construction site at 201 East 74th Street, demonstrating the scale of the project.
Another perspective on the window installation and facade preparation at the luxury development on East 74th Street.
Close-up on the window glazing and metal framework at 201 East 74th Street, Upper East Side.
Lower section of The 74 building showcasing the installed windows and framework for the terracotta cladding.
View of the eastern facade of The 74, highlighting the progress on window and facade installation.
Street view of the construction site, emphasizing the location of The 74 on East 74th Street.
Construction hoist visible on the eastern side of the tower at 201 East 74th Street, Upper East Side.
An aerial photograph provides a clearer perspective of The 74’s eastern and northern elevations, illustrating its scale and position within the Upper East Side neighborhood, close to East 74th Street.
Aerial view of The 74 at 201 East 74th Street, showcasing eastern and northern elevations and surrounding Upper East Side context.
Renderings of the completed building offer a glimpse into the final aesthetic of The 74. These previews emphasize the distinctive pleated terracotta cladding that will adorn the façade and the building’s crown, which will feature terrace spaces offering panoramic views. Residents will enjoy vistas encompassing the Upper East Side, the Hudson River, Central Park, and the iconic Midtown skyline, all from their address on East 74th Street.
Architectural rendering of The 74 at dusk, designed by Pelli Clarke & Partners, highlighting the crown and terrace space.
Landscape rendering of The 74’s crown at 201 East 74th Street, showcasing the panoramic city views.
Detailed rendering of the pleated terracotta cladding and crown features of The 74 on East 74th Street.
Rendering looking up at The 74, emphasizing the architectural design and height of the building on East 74th Street.
Sales for these luxury residences commenced in the past winter season, with starting prices reflecting the premium location and high-end finishes. Two-bedroom units begin at $2.975 million, three-bedrooms from $4.8 million, and full-floor residences are priced from $12.5 million. The interiors boast sophisticated finishes including white oak parquet flooring, custom millwork, and expansive full-height windows. Kitchens are equipped with top-of-the-line Miele appliances, bespoke Ash wood cabinetry with elegant fluted glass doors, and Bianco Ice marble islands and countertops. Primary bathrooms are designed as spa-like retreats, featuring Calacatta Vagli marble with a honed finish on radiantly heated floors, luxurious soaking tubs, and fully enclosed marble showers fitted with Dornbracht fixtures. Secondary bathrooms offer European porcelain and distinctive pink Nambia marble finishes.
The full-floor residences, situated on floors 23 through 30, benefit from impressive ceiling heights reaching up to 13 feet. The duplex residences occupy the uppermost floors, offering even more expansive living spaces and views.
Amenities within The 74 are designed to enhance the resident experience and foster a sense of community. These include an entertainment suite complete with a catering kitchen and videoconferencing facilities, a dedicated children’s playroom, a state-of-the-art fitness center featuring a Pilates studio, and an inviting lobby lounge that overlooks a private garden.
For residents of The 74 at East 74th Street, transportation is readily accessible. The Q train at the 72nd Street station (at the corner of East 72nd Street and Second Avenue) and the 6 train at the 77th Street station (at East 77th Street and Lexington Avenue) provide convenient subway access to the rest of Manhattan and beyond.
The anticipated completion date for The 74 is set for the summer of 2025, as indicated on the construction site. This eagerly awaited addition to East 74th Street promises to be a landmark address on Manhattan’s Upper East Side, offering unparalleled luxury living and breathtaking city views.
