Nestled in the vibrant heart of NoHo on Bond Street, New York, NY, Fish Cheeks has become a beloved destination for authentic Thai cuisine. But beyond its acclaimed seafood-centric dishes, there’s a hidden gem that’s increasingly capturing attention: its innovative bar program. Spearheaded by its Beverage Director, Fish Cheeks is pushing the boundaries of cocktail creation, infusing traditional Thai flavors into unexpected and delightful concoctions.
The journey to this exciting beverage program is as unique as the menu itself. The current Beverage Director, in a testament to nurturing talent from within, actually began their Fish Cheeks career as a server. Recognizing a spark of creativity and a wealth of fresh ideas, the owner, Jenn, encouraged them to explore the world of mixology. This leap of faith proved to be transformative, leading to the recent launch of a brand-new cocktail menu that’s turning heads and tantalizing taste buds. The core philosophy behind this menu is a playful yet respectful approach to Thai ingredients. Imagine the familiar zest of lemongrass, the subtle heat of chili, the aromatic complexity of galangal, all expertly woven into classic cocktail structures. This isn’t about simply adding a Thai ingredient as a garnish; it’s about reimagining the entire flavor profile of a drink through a Thai lens. Rules are bent, conventions are challenged, and the result is a cocktail experience that is both familiar and intriguingly novel.
The pandemic, while disruptive to the restaurant industry, ironically played a role in honing the Beverage Director’s culinary skills. With downtime from the bustling restaurant, they channeled their creativity into the kitchen, embarking on a culinary adventure with their boyfriend, Matt. This period of intense home cooking and recipe development sparked the creation of Dubplate NYC, a side project born out of a desire to share their newfound dishes, most notably their now-famous friend chicken sandwiches. This entrepreneurial spirit, cultivated during challenging times, further informs the innovative and resourceful approach to the bar program at Fish Cheeks.
Working at Fish Cheeks during the pandemic has underscored the vital role restaurants play in the fabric of New York City. More than just places to eat, establishments like Fish Cheeks on Bond Street serve as community hubs, offering comfort and a sense of normalcy in uncertain times. The enthusiastic reception of the new cocktail menu is a testament to the enduring appeal of innovative dining experiences and the crucial role restaurants play in enriching the city’s cultural landscape. For those seeking a unique and flavorful cocktail adventure in New York, a visit to Fish Cheeks on Bond Street is a must, promising a taste of Thailand in every sip.
