Discovering Japan Streets: A Gateway to Authentic Japanese Products for Swiss Consumers

Based in the heart of Switzerland, Lugano, streetsounds.net has carved a niche in the e-commerce landscape by specializing in exquisite Japanese stationery and household items. With a curated collection of approximately 300 exceptional products, our online store addresses a unique challenge within Switzerland: accessing authentic Japanese goods outside major city centers.

Established in 2021, our mission was simple yet ambitious – to bridge the geographical gap and enable consumers across Switzerland to easily purchase and immerse themselves in the world of Japanese craftsmanship. As we sought to expand our product offerings and diversify our range of Japanese treasures, we discovered Japan Street, a platform that has proven to be an invaluable asset to our business.

Japan Street distinguishes itself by exclusively showcasing products from Japanese companies actively seeking to expand their global footprint. This focus on export-oriented businesses ensures a high standard of quality and authenticity. Furthermore, the platform’s comprehensive search capabilities have streamlined our product discovery process significantly. The sheer variety of products listed on Japan Street, spanning from everyday essentials to specialized machinery and food items, has made it an indispensable partner in our ongoing quest for unique and desirable products.

Beyond product discovery, the support provided by the Japan Street Office has been exceptional. Their team efficiently facilitates business meetings with multiple Japanese companies on our behalf. This streamlined approach, managed by JETRO, saves us considerable time and effort in coordinating schedules and communication, allowing us to focus on building relationships and securing valuable partnerships. The efficiency gains compared to direct, company-by-company coordination are substantial.

Thanks to our collaboration with Japan Street, streetsounds.net has experienced consistent growth in both product variety and sales. Looking ahead, we are committed to ambitious expansion, aiming to triple our product catalog to 1,000 items by 2025. Our strategic focus will include expanding our selection of traditional Japanese crafts and sought-after consumer goods. Japan Street will remain a cornerstone of our procurement strategy as we continue to introduce the allure of authentic Japanese products to the Swiss market, enhancing the lives of our customers and fostering a deeper appreciation for Japanese culture.

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