Rendering of MUJI Boston at 359 Newbury Street; image courtesy of MUJI.
Muji Newbury Street Boston Storefront Rendering
Japanese lifestyle retailer MUJI is set to launch its first Boston store, MUJI Newbury Street, marking a significant expansion on the East Coast. Located at 359 Newbury Street, in the heart of Boston’s premier shopping area, the new MUJI store is poised to become a go-to destination for minimalist design and quality goods. Spanning approximately 10,000 square feet, MUJI Newbury Street will be the brand’s second-largest store in North America, and its first flagship location outside of the New York metropolitan area. The grand opening of MUJI Boston is anticipated at the end of January, promising a new retail experience for Bostonians.
Preview the MUJI Experience: Pop-Up Shop Ahead of Newbury Street Opening
Before the flagship MUJI Newbury Street store officially opens, Boston shoppers will have an exclusive opportunity to preview MUJI’s offerings at a special pop-up shop. Launching on December 1, 2016, and running for two months, this preview gallery and pop-up shop is situated just a short stroll from the future flagship location at 297 Newbury Street. This temporary MUJI space will showcase a curated selection of the brand’s signature items, focusing on key accessories and stationery. Visitors to the pop-up MUJI shop can explore a range of products, from MUJI’s renowned kitchenware to their popular health and beauty lines, giving a taste of what’s to come at the full MUJI Newbury Street store.
Unique Features Await at the MUJI Boston Flagship Store
The MUJI Boston flagship store on Newbury Street is not just another retail location; it’s designed to be a unique MUJI experience. As one of MUJI’s flagship stores, MUJI Newbury Street will feature elements exclusive to these select locations worldwide. Customers can look forward to a bespoke embroidery station, allowing for personalized touches on textiles and clothing with over 300 embroidered designs. The MUJI Aroma Bar will offer a sensory experience, where customers can create custom scents from 48 different oils, expertly blended by MUJI staff. Furthermore, MUJI Newbury Street will showcase exclusive product lines like the Found MUJI collections, featuring curated items from around the globe, alongside a thoughtfully selected collection of books reflecting MUJI’s core design philosophy.
Discover the Extensive Product Range at MUJI Newbury Street
MUJI is known for its wide array of products characterized by a simple, streamlined aesthetic, emphasizing modesty, accessibility, and waste reduction. MUJI Newbury Street will stock the brand’s full product range, encompassing various categories to cater to diverse lifestyle needs. Shoppers can explore MUJI’s apparel collections for men and women, kitchenware and tableware for the home, furniture and storage solutions to optimize living spaces, stationery for work and study, skincare for personal care, and a variety of bags and suitcases for travel and everyday use. Iconic MUJI products, such as the Aroma Diffuser and kitchen appliances designed by Naoto Fukasawa, including the Electric Kettle, Rice Cooker, and Pop Up Toaster, will also be prominently featured at MUJI Newbury Street, exemplifying MUJI’s minimalist and efficiency-focused design principles.
Exclusive Collections: Found MUJI and MUJI Labo Debut in Boston
MUJI Newbury Street holds the distinction of being the first North American store to introduce the Found MUJI: Japanese Weaves and Knits collection. This special collection, part of the acclaimed Found MUJI series, highlights the unique cultural and historical aspects of specific regions. For this iteration, Found MUJI focuses on Japanese textile craftsmanship, presenting products crafted using four distinct techniques from different regions across Japan. Adding to the exclusive offerings, MUJI Labo, a collection of high-quality, essential wardrobe pieces designed by independent designers, will also premiere at the MUJI Newbury Street flagship store. The latest MUJI Labo collections feature menswear designed by Daisuke Obana of N.Hoolywood and womenswear by Taro Horiuchi, emphasizing basic designs and high-quality materials suitable for everyday wear, reflecting MUJI’s commitment to evolving apparel design.
MUJI: “No Brand, Quality Goods” Arrives in Boston
The name MUJI, derived from Mujirushi Ryohin meaning “No Brand, Quality Goods,” encapsulates the brand’s ethos since its inception in Japan in 1980. With nearly 400 stores in Japan and over 300 internationally since its first overseas store in London in 1991, MUJI has established a global presence. MUJI USA currently operates twelve stores in the United States, including locations in California, the New York City area, and New Jersey. MUJI Newbury Street represents the brand’s continued growth and commitment to bringing its philosophy of simple, functional, and well-designed products to a wider audience in the US.
STORE INFORMATION:
Name: MUJI Newbury Street
Address: 359 Newbury Street, Boston, MA 02115
Hours: Monday – Saturday 10:00am-9:00pm, Sunday 10:00am-8:00pm
Size: 10,000 sq feet
