Santa Monica 3rd Street Promenade has been the vibrant heart of Downtown Santa Monica since the late 1880s, evolving into a world-renowned pedestrian esplanade in 1965. This iconic destination has a rich history and offers a diverse array of experiences for visitors and locals alike. From its humble beginnings as a local street to its current status as a bustling hub of activity, 3rd Street has continually reinvented itself while retaining its unique Southern California charm.
From Santa Monica Mall to Modern Promenade: A Historical Journey
The story of Santa Monica 3rd Street’s transformation into a pedestrian paradise began in the late 1950s. Local business owners envisioned a car-free zone spanning three blocks between Wilshire Boulevard and Broadway to revitalize the downtown area. This vision became reality on April 22nd, 1965, when ground was broken for the Santa Monica Mall. The mall officially opened to pedestrians on November 8th of the same year, marking a new era for the street.
In 1989, the Santa Monica Mall underwent a significant transformation and emerged as the Third Street Promenade we know and love today. This $10 million renovation project, lasting two years, gave the Promenade a fresh, modern look. A key feature of this redesign was the installation of the whimsical “Dinosaurs of Santa Monica,” officially titled “Dinosaur sculptures” by the celebrated French artist Les Lalanne. These six topiary dinosaur sculptures quickly became beloved local landmarks, greeting millions of visitors annually and adding a touch of artistic flair to the bustling promenade.
Experiencing the Best of Santa Monica 3rd Street Promenade: Things to Do
A stroll down the 3rd Street Promenade is an experience in itself, offering sunshine and refreshing sea breezes. As you explore, you’ll find a wide variety of restaurants, bars, and coffee shops perfect for a relaxing break or a delicious meal. The Promenade is also a shopper’s paradise, with stores ranging from souvenir shops to high-fashion boutiques. For a comprehensive list of businesses, you can click here to explore the Downtown Santa Monica business directory.
The 3rd Street Promenade is also renowned for its vibrant street performer scene. Many musicians have launched their careers busking here, including singer-songwriter Andy Grammer. Enjoy the eclectic musical backdrop provided by talented street performers, and you might just discover the next big musical sensation.
For food enthusiasts, the Downtown Santa Monica Farmers’ Market is a must-visit. Held every Wednesday and Saturday, this market is a chef’s paradise, attracting food lovers like Alison Roman, who considers it a highlight of her Santa Monica visits. She fondly recalls that the market reminds her of “being so young and dreamy, falling in love with produce.”
There’s always something happening on the 3rd Street Promenade. Check the events calendar to discover upcoming events and plan your visit around the exciting activities taking place.
Santa Monica 3rd Street Promenade: A Star in Film and Television
Santa Monica 3rd Street Promenade’s visual appeal has made it a popular filming location for numerous movies and television shows since its inception. Its recognizable setting has graced the silver screen in films like Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday. Television enthusiasts might recognize the Promenade from episodes of popular series such as Curb Your Enthusiasm and Buffy the Vampire Slayer.
For those interested in filming on location at this iconic spot, you can find more information about permits by clicking here.
Conclusion: Why Santa Monica 3rd Street Promenade is a Must-Visit
Santa Monica 3rd Street Promenade offers a unique blend of history, entertainment, and Southern California culture. Whether you’re interested in shopping, dining, street performances, or simply soaking up the atmosphere, the Promenade provides an unforgettable experience. Its evolution from a simple street to a celebrated pedestrian destination reflects the dynamic spirit of Santa Monica itself, making it a must-visit location for anyone exploring the Los Angeles area.
