Third Street Promenade has been the vibrant heart of Downtown Santa Monica since the late 1880s, evolving into a globally recognized pedestrian-only haven in 1965. From its humble beginnings as a simple street, it has transformed into the bustling Santa Monica 3rd Street Promenade we know and love today, attracting millions of visitors annually.
A Walk Through History
In the late 1950s, local business visionaries imagined a car-free zone to boost the downtown area. Their persistence paid off on April 22nd, 1965, when construction began on what was initially named the Santa Monica Mall. Later that year, on November 8th, the mall officially opened, welcoming pedestrians to enjoy a car-free shopping and strolling experience.
The Santa Monica Mall underwent a significant transformation in 1989, emerging as the Third Street Promenade we recognize today. This ambitious $10 million renovation over two years gave the Promenade a fresh, modern appeal. A key element of this redesign was the introduction of the iconic Dinosaurs of Santa Monica. These six whimsical topiary dinosaur sculptures, created by French artist Les Lalanne, became instant local celebrities, lining the three blocks and adding a unique charm that continues to delight visitors of all ages on the Third Street Promenade.
Things to Do and See
A stroll along the sunny and breezy Santa Monica 3rd Street Promenade offers a plethora of activities. Indulge in diverse culinary experiences at the numerous restaurants, lively bars, and cozy coffee shops that dot the promenade. Browse for unique souvenirs or the latest fashion trends in the wide array of stores. For a comprehensive directory of businesses in Downtown Santa Monica, you can click here.
The Promenade is also a renowned launchpad for musical talent. Many successful artists, like singer-songwriter Andy Grammer, honed their skills as street performers here. You might just discover the next big musical sensation as you enjoy the diverse sounds of talented street performers who provide a vibrant soundtrack to the Promenade experience.
Every Wednesday and Saturday, the Downtown Santa Monica Farmers’ Market transforms the area into a chef’s and food lover’s paradise. Celebrated food writer Alison Roman always makes sure to visit when she’s in town, reminiscing about the market’s produce reminding her of “being so young and dreamy, falling in love with produce.”
There’s always something happening on the Santa Monica 3rd Street Promenade. Check the events calendar to discover the full spectrum of events and activities.
A Star in the Spotlight
The Third Street Promenade’s visual appeal has made it a favorite filming location for Hollywood productions since its inception. It has graced the silver screen in blockbuster movies such as Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday, and has also been featured in popular television series like Curb Your Enthusiasm and Buffy the Vampire Slayer.
For those interested in utilizing the Santa Monica 3rd Street Promenade as a filming location, detailed information on permits can be found by clicking here.
