Third Street Promenade has been the energetic heart of Downtown Santa Monica, California, since the late 19th century, evolving from a bustling street to the world-renowned pedestrian esplanade it is today. Its story began in the late 1880s with the foundation of Santa Monica itself, but the vision for a car-free zone took shape in the late 1950s, championed by local business owners. Their perseverance paid off on April 22, 1965, when ground was broken for the Santa Monica Mall, as it was originally named. The pedestrianized mall officially opened on November 8th of the same year, marking a new era for the area.
The Santa Monica Mall underwent a significant transformation in 1989, emerging as the Third Street Promenade we recognize and love today. This $10 million renovation over two years revitalized the space and introduced a touch of whimsy with the addition of the Dinosaurs of Santa Monica. These six iconic topiary dinosaur sculptures, crafted by French artist Les Lalanne, became instant local celebrities. They continue to be a beloved feature of the three-block promenade, welcoming millions of visitors and locals each year to the Santa Monica Third Street Promenade.
Endless Things to Do on the Promenade
A stroll along the sun-drenched Santa Monica Third Street Promenade offers a delightful array of activities. You can savor the ocean breeze while exploring a diverse selection of restaurants, bars, and inviting coffee shops. Whether you’re seeking a quick souvenir or the latest fashion trends, the Promenade’s shops cater to every taste. For a comprehensive guide to local businesses, you can click here to explore the Downtown Santa Monica directory.
The Third Street Promenade is also a renowned launchpad for musical talent. Many artists, like singer-songwriter Andy Grammer, began their careers as street performers here. As you wander, you might just discover the next big musical sensation among the talented street performers who provide the Promenade’s vibrant soundtrack.
Food enthusiasts should not miss the Downtown Santa Monica Farmers’ Market, a chef’s paradise held every Wednesday and Saturday. Celebrated food writer Alison Roman makes it a point to visit whenever she’s in town, noting its nostalgic charm and the inspiring quality of the produce. To stay up-to-date on all the happenings, check the events calendar to see what’s on during your visit to the Santa Monica Third Street Promenade.
A Star-Studded Location
The Santa Monica Third Street Promenade’s appeal extends to the world of entertainment, having served as a backdrop for numerous films and television shows since its inception. It has graced the silver screen in movies such as Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday. Television enthusiasts might recognize it from episodes of popular series like Curb Your Enthusiasm and Buffy the Vampire Slayer.
For those interested in capturing the Promenade’s unique atmosphere on film, click here for details on filming permits and how to make Santa Monica Third Street Promenade the location for your next production.
