The highly anticipated Shake Shack Newbury Street location is officially open, bringing its famous burgers and shakes to Boston’s Back Bay neighborhood. Enthusiastic customers, some from as far away as Michigan, flocked to the grand opening to experience the classic Shake Shack menu and try exclusive new custard creations. This marks the fourth Shake Shack in Massachusetts, joining existing locations in Dedham, Harvard Square, and Chestnut Hill, further solidifying the chain’s popularity in the region.
Shake Shack Newbury Street exterior view on opening day
The doors opened at 11 a.m., but the excitement began even earlier. Before welcoming the public, the Shake Shack Newbury Street team gathered outside for a commemorative photo, marking the start of a new chapter for the beloved burger chain in Boston. The energy was palpable as staff prepared to greet the eager crowd.
Shake Shack Newbury Street staff photo before opening doors
Among the first in line were Jaeyoon Jung, Woo Ro, and Steve Oh, University of Michigan students who made Shake Shack Newbury Street a priority stop before leaving Boston. Having spotted the storefront during the previous week, they were keen to be among the first to taste what the new location had to offer. While Ro was already familiar with Shake Shack from New York City, it was a first-time experience for Jung and Oh, introducing them to Danny Meyer’s celebrated “burger stands.” Their enthusiasm highlighted the widespread appeal of Shake Shack, drawing in both seasoned fans and newcomers alike.
First customers Jaeyoon Jung, Woo Ro, and Steve Oh at Shake Shack Newbury Street
To welcome the opening day crowd, Shake Shack employees offered complimentary hot chocolate, adding a warm touch to the already buzzing atmosphere. General Manager Scott Taylor personally greeted guests and handed out orders, ensuring a smooth and welcoming experience for everyone.
Shake Shack Newbury Street employees greeting customers with hot chocolate
General Manager Scott Taylor greeting customers at Shake Shack Newbury Street
Adding to the celebratory mood, the kitchen and cashier staff engaged in a spirited “Shack, Shack, Shack!” chant, set to the tune of LMFAO’s “Shots,” just before opening. This energetic display showcased the team’s excitement and readiness to serve the Newbury Street community.
Shake Shack Newbury Street kitchen staff chanting before opening
Local residents were equally thrilled about the new Shake Shack Newbury Street location. Back Bay resident William McGinty had planned his visit in advance, eager to enjoy the convenience of having a Shake Shack nearby. Similarly, Folu Akinkuoto, who works in Beacon Hill, expressed her delight, stating she “totally planned” her visit. She noted the Newbury Street location is more accessible than the Harvard Square branch, especially without relying on public transportation.
Back Bay resident William McGinty at Shake Shack Newbury Street opening day
Folu Akinkuoto enjoying Shake Shack Newbury Street opening day
Akinkuoto sampled the menu, ordering a signature Shroom Burger, a side of crispy fries, and the “NewBERRY” custard. This special custard creation is offered exclusively at the Shake Shack Newbury Street, adding a unique local flavor to the menu and enticing visitors to try something new.
Folu Akinkuoto with her Shroom Burger, fries and NewBERRY custard at Shake Shack Newbury Street
Shake Shack Newbury Street, located at 234-236 Newbury Street, is now open daily from 11 a.m. to 11 p.m. For more details, you can visit shakeshack.com. Bostonians and visitors alike can now easily enjoy Shake Shack’s delicious offerings in the heart of Back Bay.
