Streetwear’s journey from subculture to global phenomenon is nothing short of remarkable. Over the past two decades, it has transcended its niche origins to dominate the fashion landscape. Today, you can find streetwear influences everywhere, from high-end luxury houses like Louis Vuitton to fast-fashion giants such as H&M. Whether browsing luxury boutiques or bustling market stalls, the aesthetic is unmistakable. Modern menswear, in particular, is deeply indebted to streetwear, with collections across the spectrum borrowing its core tenets. The lines between streetwear brands and high fashion runways have blurred, creating a new era in style.
Streetwear has evolved into a universal language, a powerful form of expression that resonates across borders and cultures. In a world often marked by division, streetwear provides a unifying thread. Our own platforms at streetsounds.net, through series like Under the Radar and our top clothing brands hub, showcase the global reach of this movement, featuring brands from Indonesia to Nigeria and beyond. Streetwear is no longer confined to specific locales; it’s a global tapestry woven by diverse creators worldwide.
The enduring strength of Street Clothing Brands lies in their constant evolution. Social media has dismantled traditional cultural boundaries, providing designers with unprecedented creative freedom. The established rules of fashion no longer apply; today’s designers are empowered to take existing ideas and reshape them with their unique vision.
While trends may cycle through faster than ever, the continuous progression of street clothing brands ensures that the scene remains vibrant and engaging. To the untrained eye, streetwear might appear to be solely about box logos and hyped sneakers. However, beneath the surface is a dynamic world of emerging designers who are constantly pushing the boundaries of style. The market’s sheer size now allows underdog brands to establish sustainable businesses based on their innovative creations.
The streetwear scene is more than just a marketplace for clothes; it’s a cultural space, akin to nightclubs, sports arenas, skate parks, and concert venues. It’s a place where individuals can express their unique identities while simultaneously feeling connected to a larger community. From young people spending their pocket money on the latest drops to professionals indulging in new sneakers on payday, streetwear engages people from all walks of life. This broad participation is what makes it such a compelling and dynamic cultural force.
Without further delay, streetsounds.net presents an ongoing list of the most relevant street clothing brands shaping the industry today. This list, presented in no particular order, encompasses a spectrum of brands, from luxury pioneers to established giants and exciting up-and-comers, all defining the landscape of street clothing brands in 2024.
Exploring the Leading Street Clothing Brands of 2024
Highsnobiety
Let’s begin with a moment of self-promotion. streetsounds.net isn’t just your go-to source for breaking style news, trend analysis, and exclusive previews of highly anticipated collaborations; we also offer our own in-house street clothing line. Alongside a carefully curated selection of brands in our Highsnobiety shop, our clothing line embodies the essence of streetwear.
Founded in Berlin, Germany, our label delivers a range of items, from limited-edition collaborations and merchandise drops to essential wardrobe staples. We reimagine classic formal wear with a contemporary twist, blending traditional silhouettes with relaxed and comfortable fits. Each piece is crafted with high-end quality, providing luxury that remains accessible.
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Carhartt WIP
Carhartt, initially an American workwear brand, unexpectedly gained prominence within late 20th-century subcultures. Established in 1889 by Hamilton Carhartt in Dearborn, Michigan, the company initially focused on producing durable work attire from its signature duck canvas. It quickly became a trusted supplier for Detroit’s automobile factory workers and blue-collar laborers across the United States.
In 1989, German fashion entrepreneurs Edwin and Salomee Faeh negotiated a license to launch a European division named Work in Progress (WIP). Carhartt WIP refined and stylized Carhartt’s robust designs for the European market, appealing to skaters and fashion-conscious individuals who valued the brand’s durable and affordable clothing. Since then, Carhartt WIP has experienced explosive growth, becoming a leading street clothing brand both in the US and internationally.
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Patta
What started as a small boutique in Amsterdam, Patta has evolved into a significant force in street clothing, boasting an impressive roster of collaborations. From featuring Erykah Badu in their “Four Leaf Clover” campaign with Converse to partnering with Tommy Hilfiger to celebrate their hip-hop roots, Patta is forging its distinct path.
Known for some of the best knitwear in the street clothing scene, Patta’s garments feature bold graphics, striking color palettes, and a definitive streetwear edge. The brand embodies the raw energy of urban life, encouraging self-expression and individuality through fashion.
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Fear of God
Fear of God emerged in 2013, coinciding with founder Jerry Lorenzo’s renewed focus on his faith. The brand’s essence is rooted in My Utmost for His Highest, a devotional book by Oswald Chambers that Lorenzo read during his childhood. Lorenzo has frequently cited these readings as a key inspiration for creating his brand.
Fear of God, which Lorenzo describes as a luxury street clothing brand, represents his personal lifestyle and aesthetic, deliberately distancing itself from the commercial pressures and seasonal cycles of traditional fashion. Lorenzo aims to communicate a message that goes beyond the product itself, without being overtly preachy.
The design language of Fear of God is deeply influenced by Lorenzo’s upbringing, drawing references from 1980s icons like The Breakfast Club cast to 1990s figures such as Kurt Cobain and Allen Iverson, as well as baseball culture. This blend of inspirations results in pieces like plaid flannel shirts with side zippers, oversized bomber jackets, baggy shorts with raw hems, striped T-shirts, and the understated elegance of the Eternal collection of luxury smart-casual wear.
Fabrics are sourced from Japan and Italy and are sometimes combined with vintage materials, creating timeless and comfortable clothing and shoes suitable for everyday wear. The brand’s luxury is evident in its aesthetic, construction, and price point. Lorenzo calls it “solution-oriented style” because the pieces are designed to be effortlessly wearable, providing a sense of refined ease and understated luxury.
Lorenzo sees himself not as a designer but as a “cultural prototypist,” bringing together diverse styles, cultural phenomena, and visual elements.
Fresh off its first runway show, Fear of God continues to redefine luxury street clothing, making it a coveted brand for those who seek refined comfort and subtle sophistication.
Off-White
Off-White, the brainchild of the late Virgil Abloh, was a pioneering force in bridging the gap between high fashion and street clothing. Abloh not only envisioned this fusion but made it a reality.
The name Off-White represents the gray area between black and white, symbolizing Abloh’s lifelong exploration of the dialogue between art, fashion, music, and luxury. His mission was to elevate streetwear, traditionally seen as inexpensive, into the luxury sphere by adding an intellectual dimension to it. Off-White was a revolutionary brand that successfully placed streetwear in a new context, emphasizing conceptual designs and making the merchandise the central focus.
This luxury street clothing brand has become an icon of contemporary fashion, instantly recognizable by its diagonal stripes and bold typography. Off-White’s collections are a blend of avant-garde design, premium materials, and a fearless approach to style. From graphic tees to statement accessories, each piece embodies urban sophistication.
Virgil Abloh was a master collaborator, working with numerous brands both within and outside the fashion industry. Notable collaborations include Off-White X Ikea in 2019, Pioneer DJ equipment, Bon Marche, Selfridges, Timberland, Jimmy Choo, Rimowa, and most famously, Nike.
Even after Abloh’s passing, Off-White continues to push the boundaries of fashion, both on runways and in everyday style, remaining a sought-after brand for those who value innovation and cultural relevance.
Amiri
Mike Amiri Pusa, an Iranian-American entrepreneur and designer, founded Amiri in Los Angeles in 2014. Built upon a passion for denim, the brand quickly achieved success.
Los Angeles, with its vibrant pop subcultures, music scene, and creative energy, played a crucial role in Amiri’s rise. The brand soon became a favorite of artists like Gunna, Drake, and Justin Bieber.
In 2018, Amiri debuted at Paris Fashion Week, and in 2019, Renzo Rosso’s OTB Group acquired a stake in the brand, contributing marketing expertise. Amiri’s strong connection to music, particularly global artists, has been instrumental in spreading its urban, rockstar-inspired aesthetic worldwide.
Amiri stands out for its style that embodies modern luxury and draws inspiration from rock star aesthetics. This fusion of fashion and music is a defining element of Amiri’s brand identity, creating a unique image in the street clothing landscape.
Pop Trading Company
Pop Trading Company perfectly captures the essence of skateboard culture and translates it into elevated street clothing that reflects Amsterdam’s authentic fashion scene. The brand infuses its collections with the energy and creativity inherent in skateboarding subculture.
Pop Trading Company’s clothing blends functionality with contemporary design, embracing a refined aesthetic while staying true to its skateboarding roots. From graphic tees to functional outerwear, their pieces offer an effortless style that appeals to both skaters and fashion enthusiasts.
Stüssy
When discussing street clothing, Stüssy is a pioneering brand that has shaped and continues to influence the style and community. Born from California’s surf culture, Stüssy’s collections embody effortless coolness, blending laid-back West Coast vibes with an urban edge that has become synonymous with streetwear aesthetics.
Stüssy’s pieces feature their iconic logo, graphic prints, and a mix of skate, surf, and music influences. From essential hoodies to playful accessories, each design reflects the brand’s commitment to subcultures and capturing youthful spirit.
Thanks to timely collaborations with brands like Nike, Our Legacy, Tekla, and Dries Van Noten, Stüssy remains an authentic symbol and a driving force in the street clothing scene, a timeless favorite for those seeking a touch of California’s relaxed attitude.
UNDERCOVER
Jun Takahashi’s UNDERCOVER is arguably the pinnacle of Japanese street clothing. For nearly three decades, Takahashi’s unique visual approach has been a driving force in shaping contemporary fashion, with earlier UNDERCOVER pieces becoming highly sought-after collector’s items.
The ethos of UNDERCOVER is best summarized by its slogan: “We make noise, not clothes.” The brand embodies disruption, defiance, and rebellion, fusing pop culture symbols with punk, bondage, goth, and postmodern aesthetics, creating the archetype of the “punk” street clothing brand.
Aime Leon Dore
Aime Leon Dore, founded by Teddy Santis, captures elevated menswear with a contemporary twist. The brand’s collections blend classic silhouettes, luxurious materials, and athletic influences, making ALD’s approachable semi-sporty, semi-tailored menswear widely appealing.
Aime Leon Dore’s pieces feature refined tailoring, sophisticated color palettes, and a focus on quality craftsmanship. From essential knitwear to tailored trousers, each design exudes timeless elegance and understated style.
Marble flooring, vintage artwork, and retro furniture are integral to Aime Leon Dore’s aesthetic, creating a complete lifestyle brand. Regular collaborations with brands like New Balance, Timberland, and Woolrich further solidify its position, redefining modern street clothing with a refined and preppy-inspired wardrobe.
NEIGHBORHOOD
Founded in 1994 by Shinsuke Takizawa, NEIGHBORHOOD (NBHD) is another pioneer of Japanese street clothing. NBHD was central to the original Harajuku streetwear wave of the early 1990s, a Tokyo-based collective that laid the groundwork for Japanese streetwear culture, giving rise to brands like BAPE, UNDERCOVER, WTAPS, Hysteric Glamour, and GOODENOUGH.
NEIGHBORHOOD reflects Takizawa’s fascination with motorcycle subcultures, producing classic American apparel like leathers, shirts, sweats, flannels, and headgear, all infused with a biker gang aesthetic.
While recent lines have explored military, prep, Native American, and early-20th century industrial workwear styles, NEIGHBORHOOD is best known for its genuine selvedge denim, crafted to traditional standards and detailed with complex, distressed washes, including their signature “Savage” series.
Golf Wang
Golf Wang, often shortened to Golf, is the creation of Tyler, The Creator, a vibrant and eclectic brand embodying the artist’s unique aesthetic.
The brand’s collections reflect a playful and irreverent approach to fashion, blending bold colors, graphic prints, and unexpected combinations. Golf’s pieces feature their signature smiley face logo, eclectic patterns, and a mix of streetwear and skate culture influences.
From standout accessories to eye-catching outerwear, each design captures the brand’s dedication to self-expression and celebrates individuality.
Kith
Kith, founded by Ronnie Fieg, has become a powerhouse brand seamlessly blending street clothing with high-end luxury.
Fieg built Kith on collaborations, offering sneakers from Nike, Adidas x Clarks, Clarks, Timberland, New Balance, Red Wing, and others. The same collaborative spirit extends to clothing, featuring brands like Acronym, Off-White, Don C, John Elliott + C, and Fieg’s own signature collaborations.
In 2016, Kith debuted at New York Fashion Week, presenting not just a fashion show but a “fashion experience.” These experiences are often accompanied by collaborations with brands like Champion, Off-White, Moncler, and Nike, and feature appearances by NBA stars.
Kith’s pieces feature clean lines, premium materials, and a focus on versatility. From iconic collaborations to essential basics, each design exudes understated coolness and urban elegance. Kith continues to set trends, redefining street clothing with refined sensibility.
Seventh
Seventh, named after the biblical day of rest, embodies artistic expression and a blend of contemporary and timeless aesthetics.
Created by David Melgar, the brand’s collections blend streetwear influences with a focus on quality, loose fits, and attention to detail. Seventh’s pieces feature clean lines, premium materials, and a minimalist approach. From essential basics to statement outerwear, each design reflects refined simplicity and craftsmanship, emphasizing quality over flash.
Seventh continues to captivate with its unique blend of urban sensibility and refined elegance, making it a go-to brand for sophisticated street style. Through considered visual communication, audience engagement, and quality garments, Seventh has built a loyal community united by shared values.
Human Made
In contemporary street clothing culture, Nigo is a highly influential figure. Founder of A Bathing Ape and a creative partner of Kanye West and Pharrell Williams, Nigo began his career as a DJ for the Japanese rap group Terriyaki Boyz.
Human Made started as a side project for Nigo to release creations that didn’t align with A Bathing Ape’s aesthetic. Over time, Human Made has become a respected brand in its own right, reflecting enduring admiration for Nigo’s creativity.
Showcasing a homemade, whimsical aesthetic, Human Made resonates in the Japanese market and has become significant in America, largely due to ongoing collaborations with Adidas.
Palm Angels
Palm Angels, an emerging Italian street clothing brand, is rapidly gaining attention. It began as a photography project by Francesco Ragazzi, Moncler’s art director, inspired by skateboarders in Venice and Manhattan Beach, LA.
Palm Angels’ initial collections were nascent, but the brand quickly evolved, incorporating stylistic elements from its peers, including elongated silhouettes, camouflage patterns, a distinctive font, and a blend of streetwear, high fashion, and modern style.
A fusion of grunge, runway, and Dogtown influences, Palm Angels has positioned itself as a brand to watch in the coming years within the street clothing sphere.
NOAH
NOAH, founded by Brendon Babenzien, former creative director at Supreme, in New York in 2015, is a leader in ethical and sustainable street clothing with a preppy touch. The brand’s collections combine a conscious approach to fashion with timeless style.
NOAH’s pieces feature a clean aesthetic, classic silhouettes, and a commitment to responsible sourcing and manufacturing. From essential basics to collaborations, each design reflects social and environmental responsibility.
A recent highlight is NOAH’s collaboration with Puma, further elevating the brand and realizing Babenzien’s vision of merging surf, skate, and music cultures.
BONSAI
Italian fashion extends beyond Milan’s glamour. Bonsai, a clothing brand from Bologna, founded in 2014 by two friends, embodies this.
Inspired by the bonsai plant, which requires expertise to cultivate, and everyday life, Bonsai’s collections are vibrant and bold, offering garments for relaxed yet statement-making occasions. With Italian fabrics and collaborations with local artisans, Bonsai is an intriguing Italian street clothing brand.
Beyond unique spray-dyed garments, Bonsai advocates for sustainability, particularly against deforestation, partnering with Zeroco2 in urban forestry projects in Italy.
Kenzo
KENZO, a French luxury street clothing label, is known for vibrant colors and sleek shapes. Emblematic for its Tiger print t-shirts and jumpers, KENZO is a must-have for style enthusiasts globally.
The brand offers striking floral prints, boxy shirts, relaxed jumpers, and cargo trousers. Under new creative director NIGO, KENZO continues its heritage with streetwear-appropriate essentials appealing to a wide audience. KENZO’s garments, especially statement jumpers, are favored for adding boldness and comfort to cold-weather wardrobes.
Supreme
Supreme, arguably the most famous street clothing brand globally, has become a cultural phenomenon shaping streetwear for over two decades.
With its iconic box logo and limited-edition drops, Supreme represents exclusivity and hype. From collaborations with artists and designers to its skateboarding roots, it’s a cultural force beyond fashion.
Supreme’s collections blend bold graphics, prints, and an unapologetic attitude. The 2017 Louis Vuitton collaboration at Paris Fashion Week was a watershed moment, legitimizing streetwear as luxury.
Recent news of EssilorLuxottica acquiring Supreme from VF Corp for $1.5 billion raises questions about its future. The brand’s trajectory remains to be seen.
A-COLD-WALL*
Since its 2015 inception, London-based A-COLD-WALL* has become a recognized street clothing brand. Samuel Ross, the designer, was Virgil Abloh’s protégé.
Ross, initially a graphic designer, shifted to fashion and interned for Abloh, eventually becoming creative assistant at OFF-WHITE. After working with Abloh, Ross launched A-COLD-WALL*.
Ross is notable for combining social awareness with design innovation. A-COLD-WALL* reflects the UK’s social landscape and class divisions. Collections critique social conditions, drawing inspiration from workwear, brutalism, and industrial aesthetics.
The brand’s offerings, from nylon bombers to trench coats, embody Ross’s perspective. Collaborations with Daniel Arsham, Nike, fragment design, Dr. Martens, and Timberland have expanded its reach. In February 2024, Samuel Ross sold A-Cold-Wall* to Tomorrow Ltd, with William Slocombe and Liam Hassimi overseeing collections.
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Rhude
Rhude, led by Rhuigi Villaseñor, epitomizes luxury street clothing with Californian flair. The brand blends high-end materials, streamlined aesthetics, and a relaxed cool vibe.
Rhude pieces often feature sleek silhouettes, subtle graphics, and a mix of tailoring and comfort.
Villaseñor’s style reflects his Manila upbringing and California youth. NBA player Jordan Clarkson was an early adopter of Rhude, and it gained prominence in NBA Tunnel Fits, becoming a favorite among stylish NBA players.
Staying true to West Coast roots, Villaseñor launched a capsule collection dedicated to the Lakers and collaborated with local artists, designing Jay-Z’s Rock & Roll Hall of Fame jacket. Sports figures’ support has been crucial to Rhude’s success.
Brain Dead
Brain Dead, a creative collective by Kyle Ng and Ed Davis, represents a subversive and boundary-pushing approach to street clothing.
The brand’s collections embody a rebellious and eclectic aesthetic, blending graphic prints, bold colors, and cultural references. Brain Dead’s pieces feature eye-catching graphics, unconventional silhouettes, and celebrate art, music, and counterculture.
From statement tees to accessories, each design reflects individuality and challenges norms. Brain Dead is a driving force in street fashion, offering a fresh perspective and creative expression.
WTAPS
Tetsu Nishiyama (TET), mentored by Shin, started FPAR in the early 90s, inspired by punk DIY ethos. He then founded WTAPS (pronounced “double-taps”) in 1996, named after military terminology.
WTAPS draws inspiration from military designs, blending them with streetwear and modern perspectives to create coveted Japanese street clothing.
In Japan, WTAPS rivals Supreme in popularity, known for long queues and quick sell-outs. Their Jungle Stock cargo pants and M-65 jackets are iconic, essential streetwear pieces, if obtainable.
AMBUSH
Founded in 2008 by Korean-born couple Yoon and Verbal, AMBUSH began as a jewelry line inspired by 1950s America and postwar youth subcultures. With pop art-inspired designs, AMBUSH debuted in Paris in 2015, achieving rapid success, leading to ready-to-wear and a Shibuya flagship store.
Ambush captures Tokyo’s street culture with bold colors and innovative designs. The brand blends streetwear, jewelry, and pop art, using eye-catching silhouettes, materials, and avant-garde sensibilities for statement pieces. From carabiner accessories to color use, AMBUSH pushes boundaries in contemporary street clothing.
For more brand suggestions, explore our lists of Italian, Canadian and German clothing brands, or visit our top clothing brands in the world hub.
Conclusion:
Street clothing brands have indelibly transformed the fashion world. From their subcultural beginnings, they have risen to global prominence, influencing trends from luxury runways to everyday wardrobes. The brands highlighted here represent the diversity, innovation, and cultural impact of streetwear. Whether you’re drawn to the luxury edge of Off-White and Fear of God, the heritage of Stüssy and Carhartt WIP, or the cutting-edge designs of A-COLD-WALL* and Brain Dead, there’s a street clothing brand to resonate with your personal style. As streetwear continues to evolve, these brands will undoubtedly remain at the forefront, shaping the future of fashion and self-expression. Explore these brands further to discover pieces that speak to you and stay tuned to streetsounds.net for ongoing coverage of the dynamic world of street clothing brands.
