Third Street Promenade has been the vibrant heart of Downtown Santa Monica since the late 1880s, evolving into a world-renowned pedestrian haven in 1965. Imagine a time before the pedestrian-only paradise; it was in the late 1950s when visionary business owners championed the idea of closing three blocks of Third Street to vehicle traffic, specifically between Wilshire and Broadway. This dream materialized on April 22nd, 1965, with the groundbreaking of the Santa Monica Mall, later christened Third Street Promenade, officially welcoming pedestrians on November 8th of the same year.
The Santa Monica Mall underwent a significant transformation in 1989, emerging as the beloved Third Street Promenade we know today. Like many iconic Southern California destinations, it received a refreshing facelift – a $10 million renovation spanning two years. This redesign introduced a whimsical touch: the Dinosaurs of Santa Monica. These six captivating topiary sculptures, the creation of French artist Les Lalanne, became instant local celebrities. They gracefully adorn the three-block promenade, continuing to charm millions of locals and tourists who visit Third Street Promenade each year.
While basking in the California sunshine and gentle sea breezes during your leisurely Promenade walk, you’ll discover a plethora of inviting restaurants, lively bars, and cozy coffee shops. Take a moment to savor a delicious meal, grab a refreshing drink, or simply people-watch while enjoying a coffee. Shopping enthusiasts can explore a diverse range of stores, from souvenir shops to high-fashion boutiques. For a comprehensive directory of businesses in Downtown Santa Monica, click here.
Third Street Promenade has also served as a launchpad for numerous musical artists, with many starting their careers as street performers here, including the acclaimed singer-songwriter Andy Grammer. As you stroll along, be sure to pause and listen to the talented street performers who provide the vibrant musical backdrop to the Promenade – you might just discover the next big star.
Every Wednesday and Saturday, food lovers can immerse themselves in the culinary delights of the Downtown Santa Monica Farmers’ Market. Celebrated food writer Alison Roman makes it a point to visit whenever she’s in town, describing it as a place that evokes feelings of youthful dreams and falling in love with fresh produce. There’s always something happening at Third Street Promenade. Check the events calendar to see what’s on during your visit.
From its earliest days, Third Street Promenade has been a sought-after location for the entertainment industry. It has graced the silver screen in numerous films, including blockbusters like Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday. Television enthusiasts might recognize it from episodes of popular shows such as Curb Your Enthusiasm and Buffy the Vampire Slayer.
If you are interested in filming at this iconic location, click here for further details on permits and regulations.
