Willy Street Co-op East stands as a vibrant community-owned grocery store in Madison, Wisconsin, deeply rooted in values of inclusivity, local sourcing, and community support. More than just a place to shop for groceries, Willy Street Co-op East embodies a commitment to creating a fair and equitable marketplace that benefits both consumers and producers.
At the heart of Willy Street Co-op East is its dedication to the community. This is exemplified through initiatives like the CHIP program, where customers are invited to round up their purchases to support Community Shares of Wisconsin. These small donations collectively make a significant impact, channeling funds to nearly 70 local nonprofits working across diverse areas such as empowering people with disabilities, fostering civic engagement, supporting women and families, ensuring affordable housing, and promoting environmental sustainability. The Co-op’s commitment to giving back has resulted in over $4 million donated since partnering with Community Shares, demonstrating the powerful impact of collective community action.
Willy Street Co-op East also champions diversity and inclusion through its Inclusive Trade program. This initiative specifically highlights vendors from historically underrepresented groups, including women-owned businesses. During Women’s History Month in March and throughout the year, Willy Street Co-op East shines a spotlight on these vendors, marked with distinctive yellow dots in-store, making it easier for shoppers to consciously support businesses that contribute to a more equitable economy. By choosing products with the Inclusive Trade designation, customers actively participate in leveling the playing field and supporting a diverse range of entrepreneurs.
Furthermore, Willy Street Co-op East is a staunch advocate for local food systems. Recognizing the importance of supporting regional farmers and producers, they actively promote Community Supported Agriculture (CSA) through partnerships with organizations like FairShare CSA Coalition. They understand that a resilient local food network is vital, especially in times of economic uncertainty, and encourage customers to explore CSAs and farmers markets alongside their co-op offerings. This commitment extends to sponsoring FairShare CSA Coalition’s “Partners in Equity” Program, further solidifying their dedication to food access and equity within the local food landscape.
To make these values accessible to everyone, Willy Street Co-op East regularly features sales and promotions. These “Fresh Deals” often include products from Inclusive Trade vendors and local producers, offering savings while supporting ethical and community-focused businesses. Owners of the Co-op enjoy even more benefits, such as exclusive discounts on items like Bell & Evans Oven-Roasted Chickens, making it easier to enjoy high-quality, ethically sourced food.
Willy Street Co-op East is more than just a grocery store; it’s a community hub that actively works to build a more just, sustainable, and inclusive local economy. By focusing on community support, championing inclusive trade, and prioritizing local food, Willy Street Co-op East offers a unique and valuable shopping experience for the Madison community and beyond.
