Third Street Promenade has been the beating heart of Downtown Santa Monica since the late 19th century, evolving into the world-renowned pedestrian haven it is today. From its humble beginnings as a bustling street in “the City by the Sea,” the Promenade transformed into a pedestrian-only esplanade in 1965, becoming a beloved destination for locals and tourists alike.
The vision for a car-free Third Street began to take shape in the late 1950s, championed by a group of forward-thinking business owners. Their efforts culminated on April 22nd, 1965, with the groundbreaking ceremony for the Santa Monica Mall, the original name of the Promenade. By November 8th of the same year, the transformation was complete, and the street officially welcomed pedestrians, marking a new era for Downtown Santa Monica.
The Santa Monica Mall underwent a significant revitalization in 1989, emerging as the 3rd Street Promenade we recognize and adore today. This $10 million renovation project spanned two years and brought a fresh, modern feel to the iconic street. A key element of this redesign was the installation of the whimsical “Dinosaurs of Santa Monica,” six striking topiary dinosaur sculptures created by French artist Les Lalanne. These playful landmarks have become synonymous with the Promenade, greeting millions of visitors each year and adding a unique charm to the three-block stretch.
Experience the Best of Santa Monica: Things to Do on the Promenade
A stroll along the 3rd Street Promenade offers a delightful sensory experience, combining sunshine, ocean breezes, and a vibrant atmosphere. Whether you’re seeking a delicious meal, a refreshing drink, or a stylish shopping experience, the Promenade has something for everyone. Explore a diverse array of restaurants, bars, and coffee shops lining the street, perfect for a leisurely break or a satisfying meal. From souvenir hunting to browsing the latest fashion trends, the retail offerings are sure to captivate. For a comprehensive directory of businesses in Downtown Santa Monica, you can click here.
The 3rd Street Promenade is also renowned for its vibrant street performer scene. Many successful musicians began their careers as street performers here, including singer-songwriter Andy Grammer. Take your time to listen to the diverse musical talents that provide the soundtrack to the Promenade, and you might just discover the next rising star.
For food enthusiasts, the Downtown Santa Monica Farmers’ Market is an unmissable experience. Held every Wednesday and Saturday, this chef’s paradise is a treasure trove of fresh produce and local goods. Celebrated food writer Alison Roman is a known devotee, making sure to visit whenever she’s in town, citing its nostalgic charm and the high-quality produce. You can find more details about the market and other events on the events calendar.
3rd Street Promenade: A Star in Film and Television
The iconic backdrop of the 3rd Street Promenade has graced the silver screen and television for decades. Its visually appealing and dynamic environment has made it a sought-after filming location for numerous productions. Notable films featuring the Promenade include blockbuster hits such as Heat, Pee-wee’s Big Adventure, Pretty in Pink, Twins, and Freaky Friday. Television enthusiasts might recognize it from episodes of popular shows like Curb Your Enthusiasm and Buffy the Vampire Slayer.
If you are interested in utilizing the 3rd Street Promenade as a filming location for your own project, you can find detailed information about filming permits by clicking here.
