Stella’s Grocery has become a beloved name in Richmond, Virginia, expanding to multiple locations, but it all started with the original store on Lafayette Street. This family-owned mini market, born from the vision of restaurateurs Katrina and Johnny Giavos, stands across from their acclaimed Greek restaurant and is named in honor of Katrina’s mother, chef Stella Dikos. At the heart of Stella’s Grocery’s curated selection is head buyer Jeannie Brady, a seasoned industry professional who has been instrumental in the market’s success. From sourcing local products to identifying national trends, Brady ensures that Stella’s Grocery shelves are stocked with items that resonate with the Richmond community.
Richmond magazine had the opportunity to chat with Jeannie Brady about her role and the journey of Stella’s Grocery.
Richmond magazine: You’re a Richmond native, but you spent time away. How did you reconnect with the Giavos family?
Jeannie Brady: I grew up in Chesterfield, and although I lived in the Outer Banks for 23 years, Richmond has always been home. Katrina and I actually met when we were young, back when I was 20 and she was 18. We both worked in the restaurant industry; I was at Tobacco Company, and she was at Stella’s, the restaurant that preceded Edo’s Squid. We’ve been close friends ever since those early days.
RM: How did you transition into becoming the head buyer for Stella’s Grocery on Lafayette Street and the subsequent locations?
Brady: I was initially working at Stella’s restaurant and picked up some shifts at the Lafayette Street market when it first opened. When the original buyer moved on, Katrina encouraged me to take on the role. So, I started managing the purchasing for the Lafayette Street location. Then, as we expanded with the Grace Street and Scott’s Addition markets, I transitioned to focusing solely on the buying side. [Laughs] It definitely kept me busy!
RM: What’s your approach to selecting the diverse range of products that Stella’s Grocery is known for?
Brady: It’s a combination of factors. I’m always observing what’s popular and what customers are seeking. I keep an eye on what other retailers are offering, and I also utilize platforms designed for entrepreneurs and buyers to discover new and interesting products. Trade shows are invaluable for finding unique items, especially for our gift selections, where I aim for a range of accessible and appealing options. I also collaborate with sales representatives, and branding plays a significant role. And importantly, we are committed to supporting local producers and featuring Richmond-area products whenever possible.
RM: Stella’s Grocery on Lafayette Street and its other locations have become incredibly popular in Richmond. What do you attribute this success to?
Brady: I think it boils down to convenience and quality. Stella’s Grocery really is a one-stop shop. I often describe it as “buying back your evening” – you can pick up everything you need for dinner and be relaxing at home in no time. People appreciate that convenience, along with our focus on customer service. We strive to provide good value and a welcoming atmosphere. And of course, Stella Dikos herself is a Richmond icon. She’s been a part of the Richmond food scene since the late 1960s, and people have a deep connection to her legacy from places like the Village Cafe.
RM: Having been a part of Stella’s Grocery growth from the beginning, what has that experience been like?
Brady: It’s been an amazing journey to grow alongside the Giavos family and see Stella’s Grocery evolve. Despite the growth, we still maintain the same close-knit dynamic we’ve always had. The expansion has been remarkable. We even acquired the building on Lafayette Street, expanded the wine room, and created office and storage space. Looking ahead, our next big need is a central production kitchen to streamline our operations and support further growth. It’s been a continuous learning process for all of us; we’ve essentially learned as we’ve gone.
Jeannie Brady, the head buyer for Stella’s Grocery Richmond VA, poses for a portrait, highlighting her pivotal role in the market’s success and curated product selection.
This interview has been edited for length and clarity.
